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iQuanti Appoints Jonathan Gagliano as Chief Growth Officer

In a significant move for the advancement of marketing strategies, iQuanti, a prominent growth marketing and analytics company, has announced the appointment of Jonathan Gagliano as its new Chief Growth Officer. This transition comes amid a critical phase in the marketing landscape, which is experiencing rapid changes, especially with the ascending role of artificial intelligence (AI).

Arnab Sen, the CEO of iQuanti, emphasized that the ways consumers discover, evaluate, and make decisions have evolved dramatically in the past year, far outpacing developments over the previous decade. He noted, "Most brands are still operating on the old map," highlighting the urgent need for adaptation in this shifting environment.

As digital channels, including AI-powered experiences, search engines, and social media, gain prominence, traditional consumer journeys are becoming obsolete. This evolution is particularly evident in financial services, where brand loyalty has shifted towards more immediate, moment-based choices. Gagliano elaborated, stating, "Consumers navigate key moments seeking relevancy and advocacy in those experiences. The brands that meet consumers in these moments are the ones pulling ahead."

iQuanti aims to modernize its approach to better align with the current ecosystem of consumer behavior, which demands a data-driven, AI-enabled paradigm focused on outcomes rather than mere activities. Sen declared that Gagliano’s appointment is a clear direction for the company's future, positioning them as the essential partner for clients navigating this new era.

Gagliano's rich background in financial services and marketing, spanning over 20 years, equips him with a unique perspective on the industry. Prior to joining iQuanti, he led Dentsu's Financial Services Group across the Americas and held influential roles at Merkle, Affinity Solutions, and Regions Bank. His reputation as a change-agent is well-established, having successfully crafted innovative go-to-market strategies and championed various digital and organizational transformations that have significantly impacted consumers and businesses alike.

In his new role at iQuanti, Gagliano is tasked with spearheading the company's evolution where AI and consumer experiences intersect. He stated, "AI is not simply a productivity lever or a media disruptor; it is a seamless extension of the consumer, integrated into every moment of their journey from discovery to decision."

To further this vision, he will lead the development of iQuanti's latest innovation: iQ.Impact. This cutting-edge AI orchestration platform aims to unify offline, online, and conversational data to enhance brand visibility and optimize consumer experiences at pivotal moments.

Reflecting on the future, Sen remarked, "We have spent nearly two decades building toward this moment. The task now is to transform that preparation into sustainable value for our clients and the consumers they serve."

With Gagliano at the helm, iQuanti's commitment to driving powerful growth through innovative marketing solutions will likely take a new, dynamic direction as they adapt to the evolving landscape of consumer expectations and technological advancements.

For further information on iQuanti's services and capabilities, visit iQuanti.com.

About iQuanti

Founded as a leader in growth marketing, iQuanti merges AI, data science, and industry expertise to drive marketing performance for some of the world’s largest brands. The company has built a unique AI-driven foundation that enables comprehensive marketing orchestration based on consumer behaviors. iQuanti operates on a global scale, with a presence in North America, Europe, and Asia. The firm has been recognized multiple times in the Inc. 5000 list and has garnered accolades for its rapid growth and innovative solutions in the marketing sphere.