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SoftwareOne and AWS Join Forces for AI Innovation in APAC

SoftwareOne, a leading global provider of cloud and software services, has recently announced a strategic partnership agreement with Amazon Web Services (AWS). This significant arrangement aims to accelerate digital transformation, cloud adoption, and generative AI (GenAI) innovations in the Asia-Pacific (APAC) region. The multi-year agreement signifies a robust commitment to enhancing SoftwareOne's competencies in relation to AWS, focusing on customer support in Australia, New Zealand (ANZ), Southeast Asia, Greater China (GCR), and India.

Collaboration Focus Areas

The collaboration will concentrate on four strategic domains: migration and modernization, data and generative AI, launching new solutions on AWS (greenfield deployments), and increasing the utilization of the AWS Marketplace. SoftwareOne is committed to ongoing investment in obtaining AWS certifications to ensure they remain equipped to assist customers across the APAC region, while also promoting the acquisition of the latest AWS expertise among its employees.

Varun Paliwal, President of SoftwareOne for the Asia-Pacific and Middle East regions, highlighted the importance of this contract, stating, "This agreement marks a critical step in our mission to help APAC customers accelerate their digital transformation using generative AI. By combining SoftwareOne's expertise with AWS's comprehensive cloud services, we can deliver tangible business outcomes and long-term value to our customers."

AWS Partnership Core Director, Corrie Briscoe, echoed this sentiment, emphasizing, "This partnership with SoftwareOne demonstrates our shared mission to support APAC customers in accelerating both cloud transformation and responsible generative AI adoption. By merging SoftwareOne's insights and trusted customer relationships with AWS's extensive offerings, we can create practical pathways for organizations to modernize operations, innovate with confidence, and achieve measurable results."

Generative AI Solutions Portfolio

SoftwareOne is set to develop and deploy a portfolio of generative AI solutions utilizing Amazon Bedrock tailored for industries such as retail, manufacturing, and financial services. To expedite deployment, SoftwareOne will offer pre-built, AWS-validated solution templates and implementation packages. These templates incorporate AI assistants designed for specific industries and workloads, enabling customers to transition swiftly from pilot stages to production environments. AWS will provide technical support through the Generative AI Innovation Centre (GenAIIC) partner alliance, collaborating with the SoftwareOne team to deliver expert-level training and seamless implementation.

AI Assistant Features

The AI assistants provided through the SoftwareOne and AWS collaboration include:

• - Technical AI Assistant: For troubleshooting and maintenance inquiries in factories.
• - Insurance AI Assistant: For personalized plan proposals and sentiment analysis.
• - HR Policy Assistant: Automating employee inquiries and HR ticket creation.
• - Product Assistant: Facilitating intelligent product searches, promotion discovery, and order management.

As a component of this partnership, SoftwareOne will implement AWS migration support through its Rapid Migration Offer, introduce a new SoftwareOne AWS Landing Zone that incorporates cloud security and governance, and list solutions on AWS Marketplace to enhance procurement efficiency. Additionally, SoftwareOne plans to expand its dedicated sales and marketing personnel specializing in AWS throughout the APAC region to fully support customers during their cloud migration processes.

Strengthening a Vision for Business Value

This partnership strongly reinforces SoftwareOne's vision of providing flexibility, innovation, and business value to customers across all industries. To learn more about how SoftwareOne and AWS are accelerating cloud migration for customers, please visit www.softwareone.com.

About SoftwareOne

SoftwareOne, along with Crayon, has established itself as a unified entity delivering AI-driven software and cloud solutions on a global scale. With a presence in over 70 countries and a workforce of approximately 13,000 professionals, the integrated organization combines global reach with local expertise to assist customers in cost reduction, growth acceleration, and addressing the complexities of IT environments. By leveraging advanced knowledge in cloud, software, data, and AI, SoftwareOne enables businesses to modernize, drive innovation, and maximize value from technology investments. Headquartered in Switzerland, SoftwareOne is publicly traded on the Swiss Stock Exchange (SIX) and Euronext Oslo Stock Exchange under the ticker symbol SWON. For additional details, visit www.softwareone.com.

Contact for Media Inquiries

Danielle van der Starre
Head of Media Relations, SoftwareOne
+31 6 42 10 88 77
[email protected]

SoftwareONE Japan
https://www.softwareone.com/ja-jp/
TEL: 03-5005-2801 (Representative)
E-mail: [email protected]

This release is a translation of the press release issued on October 30, 2025, in Switzerland.