KACHASUI: A New Fruit and Tea Experience in Tokyo's Okushibuya

On September 6th, 2026, a unique new brand, KACHASUI, launched its first flagship store in the trendy area of Okushibuya, nearby Tomigaya, Tokyo. This innovative fruit and tea brand promises to redefine the tea drinking experience by integrating fresh fruit into its offerings.

Experiencing the CRUSH Series

KACHASUI’s signature menu, the "CRUSH series," is designed to tantalize not just the taste buds but the senses as a whole. Customers can expect to watch as their fruit is crushed right in front of them, releasing an explosion of aromas and colors. This moment of transformation allows patrons to enjoy the drink even before tasting it, crafting a captivating. This interactive aspect of the CRUSH series adds a layer of liveliness that sets KACHASUI apart from typical tea experiences. The brand’s core concept, "Harnessing the Power of Fruits and Tea in Your Lifestyle," invites consumers to enjoy health-conscious drinks without sacrificing taste.

A Fresh Approach to Tea and Health

In recent years, consumers have come to expect more from cafés and beverages than just great flavors. Today's drink choices reflect a desire for visual appeal, aroma, and healthy ingredients. KACHASUI delivers an exquisite fusion of vibrant fruit flavors with the soothing characteristics of tea, focusing on convenience and enjoyment. Rather than viewing health as a burden, the idea is to promote choices so delightful that one would naturally gravitate towards them daily, whether it’s during a walk, before work, or after a busy day.

The Range of Offerings

KACHASUI boasts three primary series: the CRUSH series, the TEA LATTE series, and the BALANCE series, alongside a TEA series that caters to traditional tea enthusiasts.

- CRUSH series includes seasonal delights, such as the Grape Soda made with whole grapes and sparkling soda, and the Muscat Jasmine Tea, which blends lychee and jasmine tea for a fruity aromatic twist.
- For those who prefer creamier selections, the TEA LATTE series offers luxurious options like Osmanthus Oolong Tea Latte and Black Bean Tea Latte, which are comforting and satisfying.
- Lastly, the BALANCE series introduces a thoughtful combination of fruits and botanicals designed to enhance well-being, allowing customers to choose drinks based on their mood or needs for the day.

Sweet Delights

In addition to drinks, KACHASUI plans to launch seasonal pastries that complement their beverages, starting with fresh fruit jelly. Upcoming offerings will include creative pairings like mini pancakes meant to enhance the fruit and tea experience.

Location and Community Engagement

The flagship store is strategically located within walking distance of the scenic Yoyogi Park, making it an inviting stop for locals and visitors alike. The location is easily accessible from Yoyogi Koen Station and Yoyogi Hachiman Station, promoting a casual takeout style. KACHASUI aims to be more than just a retail outlet; it strives to become a beloved community hub, encouraging people to visit not only for drinks but to interact with friendly staff and share the experience with others.

A Vision for Everyday Wellness

KACHASUI believes they are offering more than just another drink. It recognizes the numerous benefits of tea—ranging from moderating blood sugar levels post-meal to its antioxidant properties—while essential nutrients found in fruits can enhance daily health. The act of enjoying the aroma of fresh fruits, savoring a cup of tea, and selecting a drink that matches one’s current state of mind all contribute to a richer daily experience.

Their motto, "Making Tea and Fruits Accessible and Enjoyable,” reflects their commitment to infuse daily life with refreshing choices that anyone can readily embrace. The Okushibuya flagship is just the beginning of KACHASUI’s journey to establish a unique fruit and tea culture across the region and beyond.

Store Information

- Store Name: KACHASUI - Yoyogi Park Flagship Store
- Grand Opening: September 6, 2026
- Location: 1-45-2 Tomigaya, Shibuya-ku, Tokyo, 151-0063
- Access: 3-minute walk from Yoyogi Koen Station, 4 minutes from Yoyogi Hachiman Station, or a 15-minute walk from Shibuya Station.
- Hours: 9:00 AM - 7:30 PM (Open Year-round)
- Official Site: KACHASUI
- Google Map: View Directions

About KACHASUI

KACHASUI, operated by Kachisui Inc., aims to harness the health benefits of tea and fruits creatively into daily lifestyles.

For Media Inquiries

Press representatives interested in interviewing the KACHASUI team or covering the opening event should reach out for high-resolution images and additional materials.