Experience Football Like Never Before with Hisense at the FIFA World Cup 2026™

Join the Beautiful Game

As the global excitement builds for the upcoming FIFA World Cup 2026™, Hisense, a leading consumer electronics and home appliance brand, is stepping up to engage football fans with unforgettable experiences at Fan Zones and FIFA Fan Festivals in host cities.

Football Fans' Ultimate Experience

The FIFA Fan Festival™ provides a vibrant atmosphere for fans to dive into the thrill of the game. Attendees can kick start their experience with an exhilarating virtual penalty shootout and capture a personalized moment through the Champion Frame, inspired by iconic World Cup celebrations. Each fan's journey is unique, but Hisense is dedicated to creating opportunities that allow them to feel more than just viewers; they become integral to the excitement surrounding the tournament.

Innovative Fan Zones

In the specially designed Stadium Fan Experience areas, fans can explore a suite of football-themed activities powered by Hisense technology. One highlight is the Three Colors Match-3 game, enjoyed on a stunning 116-inch RGB MiniLED UXS TV, where fans can use gesture controls to match red, green, and blue symbols, showcasing the potential of RGB MiniLED technology.

Another attention-grabbing attraction is the VR Penalty Kick Master, which employs Hisense's flagship XR10 laser projector, thrusting participants right into the adrenalized environment of a World Cup penalty shootout displayed on a massive screen. Visitors can also engage in football trivia on a premium Hisense refrigerator with a smart screen, or compete in FIFA gaming matches, all emphasizing how Hisense's innovations convert entertainment into captivating, interactive, and emotionally engaging experiences.

Exciting Activities for Everyone

The FIFA Fan Festival™ promises to offer football fun for all ages with a variety of events designed to unite attendees through their shared passion for the sport. Fans can recreate legendary tournament moments with the AI-powered Champion Frame experience featured on the 116UXS RGB MiniLED TV, helping participants to obtain personalized digital player cards. Additional highlights include Football Darts, RGB Football Whack-a-Mole, and tabletop football games—each integrating football enjoyment with engaging interactive experiences.

Beyond the tournament venues, similar user-oriented events and experiential activities are staged across global markets, bringing consumers closer to the latest Hisense innovations. As supporters worldwide celebrate the FIFA World Cup 2026™, Hisense invites everyone to watch, play, compete, and share unforgettable football moments together.

About Hisense

Established in 1969, Hisense has grown into a renowned global leader in consumer electronics and home appliances, operational in over 160 countries. The brand specializes in high-quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense ranks first globally for TV sales of 100 inches and larger (from Q1 2023 to Q1 2026). As the pioneer behind RGB MiniLED technology, Hisense continues to lead the development and implementation of next-generation RGB MiniLED solutions. As an official sponsor of the FIFA World Cup 2026™, Hisense views global sports partnerships as a vital means to engage with audiences around the world.