Discover the Charm of Fukui: A Gastronomy Journey of Craftsmanship and Flavor

Fukui Prefecture, located on the Sea of Japan, is renowned for its stunning landscapes and rich culinary heritage. The upcoming Fukui Gastronomy Project, titled Etsuzan Jakusui, is set to officially launch in 2025, aiming to promote the prefecture as a premier culinary travel destination.

The project draws its name from Etsuzan, referring to the deep green mountains of the Echizen region, and Jakusui, representing the clear waters of Wakasa. These natural gifts have shaped Fukui's rich food culture, crafted by the hands of local artisans over centuries. Under the guidance of prominent food columnist Takeshi Kadokami, who serves as the project’s overall producer, this initiative embodies the theme “Food x Craftsmanship in Fukui.”

A Culinary Showcase
The Fukui Gastronomy Project aims to highlight the local produce and the craftsmanship behind it. Picture freshly harvested vegetables from Echizen, cut with precision using traditional 700-year-old blade-making techniques. Imagine seafood from the Wakasa region, artfully presented on beautifully crafted lacquer ware that showcases the skill of local artisans. Complementing these dishes, Fukui's culinary scene thrives on aged soy sauce and vinegar, richly flavored by the distinct local terroir.

As part of the project, a press conference will take place on June 25, 2026, in Minami-Aoyama, Tokyo, where key updates and the profiles of new curators will be revealed. Attendees will also receive a preview of upcoming events including a food festival, monthly fairs, and tours all around Fukui’s culinary landscape.

Press Conference Overview

Date: June 25, 2026
Time: 15:30 - 17:00 (Doors open at 15:00)
Venue: Fukui Minami Aoyama 291, Tokyo, Japan
Featured Speakers: - Takeshi Kadokami (Overall Producer) - Curators - Selected chefs from the 2025 lineup - Fukui Prefectural Tourism and Culture Division representatives

An Immersive Gastronomic Experience

During the press event, participants will have the opportunity to taste dishes curated by selected chefs, all crafted under the project’s theme of “Food x Craftsmanship.” The event will feature culinary demonstrations and the chance to engage in networking opportunities with industry leaders.

Discover Fukui's Culinary Arts

Guests will be introduced to various artisan products like Echizen lacquerware, blades, and paper, all of which tell the tale of Fukui’s dedication to food and craftsmanship. Photographers and videographers are encouraged to capture these moments.

Who Should Attend?

The event is tailored for media professionals, influencers focusing on lifestyle and culinary content, and travel companies eager to incorporate local cuisine into their travel packages. This is an opportunity to network and find inspiration for future culinary experiences in Fukui.

Key Figures in the Project

- Takeshi Kadokami: A leading food columnist and the producer of this project, he is involved in numerous culinary initiatives across Japan, including roles in the Japan Association of Gastronomy and as a guest professor at the Kyoto University of Art and Design.
- Curators: A meticulously selected trio of food experts will help guide the project, choosing the places to visit and the dishes to try, ensuring that every experience reflects the essence of Fukui. Their identities will be unveiled at the press conference, heightening the anticipation.
- Featured Chefs: The event will also spotlight notable chefs like Ryo Horiuchi of le jardin Fukui, who brings international culinary experiences to local ingredients, and Shunsuke Tanaka, owner of Nihonryori Suu, known for his exquisite traditional dishes that encapsulate regional flavors.

Notable Upcoming Events

- Selection 2026: Introducing 30 new dining establishments selected by curators to showcase as “must-visit” for food lovers.
- Monthly Fair: This fall, over 50 restaurants in Fukui will participate in an event themed “Food x Craftsmanship,” highlighting special dishes relevant to the season.
- Food Festival: In November 2026, a culinary festival featuring more than 30 selected restaurants will be held around Fukui Station, celebrating the best of local cuisine and its crafts.

Fukui Prefecture sees this Gastronomy Project as a transformational step, turning its culinary treasures into an enticing travel destination for both domestic and international visitors. While embracing its cultural roots, Fukui aims to take its innovative culinary experiences to new heights, marking a significant chapter in its long-standing tradition.

For more information, please visit the official website or connect with us on Instagram.