#Thailand #Bangkok #Earth Thailand #Insect Care #Dengue Prevention

Earth (Thailand) Celebrates 45 Years of Innovation and Growth

On May 21, Earth (Thailand) Co., Ltd., a subsidiary of Earth Chemical Co., Ltd., celebrated its 45th anniversary since its establishment in 1980. Initially founded as part of a global strategy by Earth Chemical, the company has grown to become a beloved brand among Thai consumers by thoroughly researching local customer needs and developing products that comply with local regulations. Notably, Earth (Thailand) has played a significant role in dengue fever prevention by offering insect care products specifically designed for Thailand's hot and humid climate.

One of the most notable strengths of Earth (Thailand) is its ability to manage the entire process from research and development through to manufacturing and sales. Utilizing Earth’s product development capabilities and collaborating with local marketing companies, the company has developed a variety of original products reflecting Thai customer preferences in fragrance, taste, and ingredients. Furthermore, Earth (Thailand) ensures that its products are available across the country by selling directly to small local stores, thereby promoting healthy living through effective insect care solutions.

The Nawana Khan factory not only serves as a supply hub for Thailand but also for other ASEAN nations and the Middle East. This year, Earth (Thailand) aims to strengthen its production capabilities and increase operational flexibility, actively enhancing the skill sets of local staff in the process.

As it celebrates its 45th anniversary, Earth (Thailand) sets its sights on reaching No.1 market share in insect care products in Thailand by 2026. The company remains committed to the motto “Challenge & Change” and looks forward to continuous challenges alongside its Thai partners, contributing positively to society.

Comments on the 45th Anniversary

Kentarō Satō, Executive Officer at Earth Chemical and President of Earth (Thailand), notes that the company is currently the second-largest in the Thai insect care market and is already established as the number one player in the Bangkok metropolitan area. With a goal to become the number one manufacturer in Thailand by 2026, all employees are dedicated to developing products that cater to local customer preferences and expanding their retail presence throughout the country. The increasing incidence of dengue fever, spread by mosquitos, further emphasizes the importance of promoting public awareness of disease prevention. This health issue, which affects thousands of individuals each year in Thailand, highlights the role of insect care products as an easy and effective means to protect loved ones and promote a mosquito-free environment.

Earth (Thailand) works closely with local employees who understand and resonate with the company's vision, leveraging its status as the oldest overseas subsidiary within the Earth group. Embracing the belief that avoiding the fear of new challenges will engender positive changes, the company aims not only for success within Asia but is determined to establish a reputable case for success globally.

Company Overview

Earth (Thailand) was established in May 1980 as ARS (THAILAND) CO., LTD. and underwent various transitions, culminating in a name change to Earth (Thailand) Co., Ltd. in 2018. Headquartered in Bangkok, the company specializes in manufacturing and selling insect care products and household goods. Their Nawana Khan factory, which boasts advanced research capabilities, allows for the production of a diverse array of products including insect repellents and insecticides formulated specifically for the demands of the Thai market.

Among their offerings:

• - ARMS Mos Shooter: A new mosquito spray developed in collaboration with Kao Corporation, aimed at addressing dengue fever without using synthetic chemical insecticides. This product was launched to fulfill a strong commitment to combat the rising threats of mosquito-borne diseases, featuring lemongrass and floral fragrances.

Commitment to Community

The Earth (Thailand) philosophy is encapsulated in their slogan, “Realizing a Safe and Comfortable Life for People Worldwide.” Under the “Earth CSR Project,” the company engages in various activities to combat infectious diseases, with a primary focus on eradicating dengue fever. They conduct outreach initiatives that include distributing informational leaflets on dengue prevention and sampling insect care products at hospitals, schools, and markets. Their ongoing involvement in areas with high rates of dengue fever, such as Mae Hong Son, reinforces their dedication to social responsibility and community contributions.