Japanese Athletes Join SENOBIRU's Initiative to Empower Female Athletes

In a move to bolster support for female athletes, SENOBIRU, a supplement brand established by Emotore, has announced support contracts with Japan's track and field representatives Makiko Morimoto, Ayane Yanai, and Jennifer Matsunaga. As of September 1, 2025, these athletes will join the "Team AthReady" program, which aims to increase the number of athletes competing on a global scale.

What is Team AthReady?

"Team AthReady" is a project co-developed by SENOBIRU and Asuka Terada, a prominent 100m hurdles athlete, centered around the launch of their female athlete-focused supplement, AthReady, in January 2024. The project not only provides access to SENOBIRU products but also supports conditioning and activities for female athletes.

Asuka Terada was the first athlete to join Team AthReady, and since then, other sports figures like professional tennis player Haruka Kaji and soccer player Akira Suzuki have also signed on. The increased visibility and support generated by Terada and other contracted athletes through events specifically geared towards women’s athletics have significantly raised awareness of AthReady. Athletes using this product have reported positive experiences, leading to a growing community supporting female athletes.

With the new contract with Morimoto and her fellow athletes, they will have access to both AthReady and SENOBIRU's energy gel, aimed at maintaining their daily conditioning and enhancing their performance during competitions.

Voices from the Athletes

Makiko Morimoto, who has made a significant impact in the athletic world, mentions that she plans to utilize the products for her daily conditioning. “During the summer, I like to mix the AthReady powder with ice cubes for a refreshing drink,” she states. “It's convenient to carry with me on both domestic and international trips. I want to continue using AthReady to shine as both an athlete and a woman!”

Ayane Yanai appreciates the product's refreshing flavor, stating, “The aftertaste is clean, and I can drink it like a juice. Ever since I started, I feel energetic in the mornings. I also use the energy gel during matches and long practices. The apple flavor is easy to consume, and it keeps my energy stable, allowing me to focus on my training.” Yanai expresses her enthusiasm for utilizing these tools to meet her sporting goals.

Jennifer Matsunaga, praised for her achievements, shares that the AthReady supplements have become part of her nighttime routine. “I enjoy it warm before bed; it’s a relaxing end to my day,” she explains. “I try to manage my nutrition, but on days when I'm out or feeling unwell, having AthReady gives me peace of mind. Plus, the lemon flavor is refreshing even after tough summer training.” She feels proud to be part of Team AthReady, knowing the rigorous training of Japan's top female athletes.

Profiles of the Athletes

- Makiko Morimoto: Starting athletics in elementary school, Morimoto won second place in the national high school championships for long jump. She has specialized in triple jump during her university years and has notably achieved six consecutive national championships in 2023, establishing a new national record of 14m16. As a member of the Orico track and field team, she aims to compete as Japan's first female triple jumper at the Paris 2024 Olympics.
- Ayane Yanai: Yanai has been dedicated to athletics since childhood, winning the National High School Championships in race walking. As a student at Ritsumeikan University, she excels in both race walking and long-distance relay events. In 2022, she claimed a bronze medal at the U20 World Athletics Championships and aims to break new ground for Japanese women in the mixed race walking relay at the Paris 2024 Olympics.
- Jennifer Matsunaga: Born in 2002 in Hyogo Prefecture, Matsunaga began athletics in sixth grade, achieving remarkable results including a personal record of 5m92 in the high jump during her high school years. As she prepares to graduate university and aims for a spot in the Los Angeles Olympics, she is also committed to community efforts including running athletics clinics.

SENOBIRU Products: AthReady and SENOBIRU ENERGY GEL

- AthReady: Each 8g packet contains 3000mg of 100% natural collagen peptides. The powdered supplement aims to support bones, joints, ligaments, muscles, and skin, delivering essential nutrients effectively. It is designed for ease of use and is certified for anti-doping standards, making it suitable for elite athletes.

Learn more about AthReady

- SENOBIRU ENERGY GEL: Each gel pack offers 120kcal, containing amino acids and vital nutrients necessary for energetic output during competitions. It is formulated to ensure peak performance through optimal nutritional support.

Explore SENOBIRU ENERGY GEL

SENOBIRU's Future Vision

SENOBIRU is not only focused on providing top-quality supplements but is also committed to contributing to the development of sports through various initiatives. They aim to create more resources for junior athletes and enhance supporting environments for future professional athletes through programs like Team SENOBIRU. Today’s efforts ensure that athletes can perform at their best, paving the way for the successes of tomorrow.

Visit SENOBIRU's official website for more information: SENOBIRU Official Site