#United States #New York #Fintech #Atomic Invest #embedded investing

Atomic Secures $30 Million for Global Expansion

Atomic, a leading embedded investing platform, has recently announced a significant boost to its growth strategy with the procurement of an additional $30 million in funding. This latest round of investment was led by Aquiline and Brewer Lane, featuring participation from notable entities such as Intuit, Nationwide Ventures, Erie Strategic Ventures, Samsung Next, Appia Ventures, alongside existing investors including QED Investors, Anthemis, and Y Combinator. The newly acquired capital is set to accelerate Atomic's regulatory growth and expand its investment platform across various sectors including banks, insurers, fintechs, and consumer brands.

The investment landscape is evolving rapidly, and Atomic is at the forefront of this transformation. Their innovative approach is restructuring the wealth management model by separating client-facing distribution from underlying brokerage infrastructure and regulatory burdens. This new model allows companies, whether they are fintechs, banks, or other brands, to seamlessly integrate brokerage and wealth management capabilities into their offerings within just a few weeks. This creates an opportunity for these institutions to compete effectively with established brokerage firms without having to develop integrated brokerage competencies in-house.

As the global wealth management market approaches a staggering $100 trillion, the demand for accessible wealth services has never been higher. Historically, these services have only reached a small fraction of the global population due to various barriers. Atomic confronts this challenge head-on by enabling any institution with customer relationships to serve as an investment conduit. Their growth trajectory speaks volumes; in just the past year, Atomic has expanded its end-investor accounts by an impressive 52 times and is processing an annualized trading volume exceeding $20 billion.

Among its diverse clientele, Atomic powers investment solutions for an array of partners, including familiar consumer finance applications such as NerdWallet, private market investment platforms like Yieldstreet, and business banking solutions through companies such as Bluevine. David Dindi, CEO of Atomic, emphasized the company's ambition, stating, "Together with our partners around the world, we're building a future where everyone can harness the power of compounding to achieve financial prosperity. We are thrilled to welcome investors who share our vision of transforming how wealth is created and delivered."

Max Chee, Co-head of Aquiline's venture strategy, noted, "Atomic is redefining the wealth management landscape by making it much easier for any financial institution to embed investing into their customer experience." He added that the firm's rapid growth is unlocking a new wave of innovation among fintech companies as well as established players in the sector by lowering costs and expanding access to wealth management solutions.

The latest injection of capital will primarily focus on enhancing Atomic's regulatory infrastructure, expanding its product offerings, and deepening collaborations with both fintech entities and traditional banks, insurers, and brokerage firms around the globe. The involvement of new investors, including key players from the venture capital, insurance, and technology sectors, highlights the broadening scope of Atomic's mission.

By separating distribution from the underlying infrastructure, Atomic is embedding investment functionality into everyday applications and services, fostering wealth-building opportunities for a larger demographic. Founded in 2020 by Emma Marriott, Marco Alban-Hidalgo, and David Dindi, Atomic has positioned itself as a pioneer in the investing-as-a-service realm. The company's mission is straightforward yet ambitious: to democratize wealth-building for every individual across the globe.

For more insights into Atomic and its services, visit Atomic Invest's website.