Upcoming Online Seminar: Addressing Current Challenges in Marketing Research

On June 3, 2026, at 1:00 PM JST, Nihon Information Inc., a leading marketing research firm based in Chuo, Tokyo, is hosting a free online seminar titled "Addressing Current Challenges in Marketing Research: Issues of Data Quality and Data Literacy". The seminar will feature Masayuki Hagiwara, an Executive Fellow at Transcosmos Analytics, as the guest speaker.

Overview of the Seminar

Marketing research has long been a crucial foundation for corporate decision-making and understanding consumer behavior. However, the rapid acceleration of digitalization, diversified consumer behaviors, and the emergence of new technologies such as AI are transforming the landscape of marketing research like never before.

In this evolving environment, researchers face numerous challenges, including difficulties in securing research collaborators, concerns about data quality, and the fundamental question of whether we truly understand consumers. These challenges prompt us to reevaluate the value of research itself.

This seminar is the second installment in a series addressing various issues surrounding current marketing research. It aims to unpack these challenges, providing insights into the nature of the problems and guiding attendees on how to navigate them effectively.

Theme of the Seminar

The focus for this session is on "Data Quality and Data Literacy Challenges." As specialization and outsourcing in data collection processes become prevalent, important elements of research design are often overlooked. Participants will learn how to interpret data beyond the surface and avoid the traps of poor data interpretation that can lead to incorrect decision-making.

Targeted towards research and marketing professionals who utilize research in their planning and decision-making, this seminar offers practical insights that can help maintain the integrity of their research efforts.

Recommended Attendees

This seminar is suitable for:

- Professionals involved in marketing, product/service-related research.
- Marketers conducting research in brand development within business or marketing departments.
- Those involved in decision-making processes that utilize research results.
- Individuals wanting to systematically study the current state of marketing research.

Seminar Program Highlights

- Risks Associated with Poor Research Design
- Data Quality Doesn't Just Depend on Statistics
- Caveats of Surface-Level Data Interpretation
- Key Points for Enhancing Research Literacy

Speaker: Masayuki Hagiwara

Masayuki Hagiwara, an Executive Fellow at Transcosmos Analytics, will lead the session. Born in 1961, he graduated from the University of Tokyo's Faculty of Education. Hagiwara has held leadership roles at Nikkei Research, Recruit Research, and Nielsen Digital, serving as president of each organization. He began teaching "Marketing Research" at Aoyama Business School and Waseda University Business School in 2012 and 2015, respectively. He has published works such as "Next Generation Marketing Research" and contributed to the upcoming release, "The Marketing Issue" in 2026.

Facilitator: Keita Saito

Keita Saito, the CEO of Nihon Information Inc., has a background in finance and significant experience across major marketing research firms. As a board member of the Japan Marketing Research Association and a guest professor at IU Graduate School of Business, he is deeply involved in all aspects of research strategy and execution.

Event Details

Date and Time

- When: June 3, 2026, at 1:00 PM (doors open at 12:50 PM)

Cost

- Free - Pre-registration is required via the application form.

Attendees will also gain automatic membership to our seminar archive site, NI Research Academy, granting access to past seminar recordings at no cost.

Application Form

- Register Here

Viewing Format

This seminar will be conducted online. Please ensure a stable internet connection is available for optimal viewing.

Rules for Viewing

All materials shared during this seminar, including recordings, are strictly confidential and must not be reproduced or utilized for any secondary purpose. Violations may lead to removal requests.

Material Distribution

Some materials will be sent as a PDF post-event.

Hosting Company

Nihon Information Inc.

Spaces are limited, so please register early. We apologize, but participation from individuals within the same industry (marketing research) is restricted.