#USA #Rogers #Happy Egg #pasture-raised eggs #Egg Innovations

Happy Egg Expands Its Product Lineup

In a significant move responding to the increasing consumer interest in ethically sourced and high-quality eggs, Happy Egg has proudly expanded its product offerings to include pasture-raised eggs. This initiative not only addresses the current market demand but also emphasizes the company’s dedication to animal welfare and sustainability.

The expansion comes in the wake of a recent merger with Egg Innovations, which has enabled Happy Egg to bolster its production capacity while continuing to uphold the standards that consumers have come to expect. This includes the commitment to providing premium eggs from hens that are raised on expansive pastures, as opposed to cramped conditions often found in conventional farming.

What Makes Happy Egg’s Pasture-Raised Eggs Special?

Happy Egg's pasture-raised eggs come from hens that are given ample space—108 square feet of pasture per bird—to roam freely outdoors year-round. These hens are meticulously cared for by small family farmers, ensuring that they are not just well-fed but also well-treated. The vibrant orange yolks that fans of Happy Egg cherish are a result of the hens’ nutrient-rich diet, which is designed to support their health and well-being, leading to eggs that taste as good as they look.

“With this launch, we are making it easier for families to choose quality eggs that are good for both the hens and the table,” said Whitney Fortin, Chief Marketing Officer at Happy Egg Co. This echoes the brand’s mission: to bring joy to the dining table while practicing ethical farming.

An Ethical Commitment to Flavor and Sustainability

The new line of pasture-raised eggs complements Happy Egg’s existing range of free-range options. Both types of eggs are certified by the American Humane Association—an assurance of care and quality. The company firmly believes that eggs should come from hens that have the freedom to flap, forage, and roam outdoors, rather than being cooped up indoors.

“We’ve built our brand on the principle that chickens deserve to enjoy their lives, just as much as we enjoy their eggs. By maintaining these high standards, we are setting a benchmark in the industry,” added Fortin. This ethos has earned Happy Egg its reputation as a leader in ethical egg production.

Availability and Future Expansion

Happy Egg’s pasture-raised eggs are now available in 12-count cartons at select retailers across California, Colorado, Oregon, and Washington, with plans for further expansion to additional states. Families can easily find these eggs by visiting the Happy Egg website and using the store locator tool.

The product is not only ideal for everyday meals but also perfect for special occasions like weekend brunches, offering a wholesome option that elevates any dish. This product launch is seen as a pivotal step in reinforcing Happy Egg's position in the market as a leader in quality and ethical egg production.

About Happy Egg

Rooted in Arkansas, Happy Egg collaborates with small family farms to raise hens that are treated with kindness, whether they lay free-range, organic, or pasture-raised eggs. The company rejects the factory farming model, focusing instead on providing open spaces, quality care, and a natural diet that results in delicious eggs. Happy Egg was the first egg producer to earn the American Humane certification in 2015, and the company remains committed to continuous improvement in animal welfare and sustainability.

For more information on their products, visit happyegg.com. Here, customers can learn more about Happy Egg’s innovations and values in egg production, ensuring that every choice they make contributes positively to both people and the planet.