NINJIN Corporation Launches Horse Racing Game 'DabiBura' on Yamada Game Platform

NINJIN Corporation Launches 'DabiBura'

NINJIN Corporation, a subsidiary of Mobcast Holdings, has officially launched its horse racing game application 'Oshi Uma Derby Blood' (commonly referred to as 'DabiBura') on the Yamada Game platform starting August 21. This exciting launch is designed to leverage Yamada Denki's massive digital member base of approximately 28 million people, aiming to enhance user acquisition and accelerate business growth.

Yamada Game: A Platform for New Opportunities

Yamada Game is a gaming platform that utilizes Yamada Denki's vast digital membership base. The platform provides a wide range of services, including games that allow users to earn Yamada Points and numerous free-to-play social games. By releasing 'DabiBura' on this platform, NINJIN aims to expand its user base and enhance revenue generation opportunities significantly.

To celebrate this launch, a special campaign will run simultaneously, offering participants the chance to win '1000 Yamada Game Coins'. This promotional period runs from August 21 to September 3, 2025. The campaign encourages new users to experience 'DabiBura' easily, increasing the speed of initial user acquisition and retention.

Campaign Details

- Campaign Name: '1000 Yamada Game Coins' Giveaway
- Duration: August 21, 2025 - September 3, 2025
- Conditions: Players must clear the difficulty level 'NORMAL (★★)' in the 'Challenge' mode under the game’s 'Battle' feature.
- Reward: All qualifying users will receive '1000 Yamada Game Coins' to be used for item purchases and service utilization within the Yamada Game platform.

Future Developments for 'DabiBura'

As the season for G1 races approaches in late September, NINJIN plans to implement various new features aimed at attracting a broader audience. These include a betting function and a ranking system, which are anticipated to enhance user interaction within the app. The company is also strengthening push notifications and expanding initiatives related to real horse racing, thus improving the overall user experience in 'DabiBura'.

About 'DabiBura'

'DabiBura' is a vibrant horse racing simulation game that allows players to engage in predicting race outcomes, nurturing horses, and participating in competitive races. Players can share their predictions with fellow fans or engage in discussions about horses, fostering a sense of community. The game has attracted seasoned creators from classic horse racing titles, ensuring that both veteran enthusiasts and newcomers find their place to connect with and discover their favorite horses. Additionally, 'DabiBura' expands its content through collaborations with the YouTube channel 'Yossy’s Oshi Uma Channel'.

The game application is available for download on various platforms: