BDA Becomes Official Licensee for Epic Games' Fortnite Merchandise

BDA Officially Partners with Epic Games

Bensussen Deutsch & Associates, LLC (BDA), a prominent merchandise agency specializing in sports licensing, has announced its official partnership with Epic Games to become the authorized licensee for Fortnite merchandise. This collaboration, solidified through IMG Licensing, is set to merge the dynamic world of gaming with innovative merchandise creations that cater to Fortnite’s global community of over 500 million registered accounts.

Fortnite is not just a game; it has become a cultural phenomenon, attracting players who engage in various activities, from intense Battle Royale matches to creating their own unique experiences with the Unreal Editor for Fortnite (UEFN). As an official licensee, BDA will embark on a mission to produce high-quality, authentic merchandise that resonates strongly with Fortnite's passionate fanbase. This initiative aims to enhance the connection between fans and the game by delivering physical products that reflect their virtual experiences.

Steve Avanessian, Executive Vice President of Client Services and Sports at BDA, emphasizes the importance of authenticity in the Fortnite community: "As an official Fortnite licensee, we are focused on building physical extensions of the game through creative merchandise that grows emotional connection." He expresses enthusiasm regarding the partnership, noting that it not only aims to engage gamers but also to create memorable experiences in sports arenas across the country.

Desmond Sansevere, VP of Licensing at IMG Licensing, echoes this sentiment, highlighting BDA’s understanding of Fortnite's culture. Sansevere states, "BDA has the creative ingenuity and global execution required to turn iconic in-game moments into high-quality merchandise campaigns." This statement underscores the depth of understanding that BDA possesses regarding both the gaming landscape and the merchandise business, making them a fitting partner for such an ambitious licensing endeavor.

To capitalize on BDA's Fortnite license, sports teams will have access to a myriad of services, including custom merchandise designs, ambassador programs, and tailored fan engagement initiatives. Such comprehensive support is expected to elevate the overall experience for fans and strengthen their affinity towards both their favorite sports teams and the Fortnite brand.

BDA, as a global Merchandise Agency™, is renowned for its innovative solutions in marketing and branded merchandise. With over 40 years of experience and a significant presence across more than 50 locations worldwide, the company has built a reputation as a leading force in licensed collaborations, particularly within the sports industry. Their commitment to providing engaging promotional products ensures brands create meaningful connections with their consumers.

Furthermore, BDA’s collaboration with IMG Licensing adds another layer of strength to this initiative. As a leader in brand licensing, IMG Licensing is adept at managing programs for some of the world’s most recognized brands across various sectors, including gaming, entertainment, and sports. This partnership not only broadens BDA’s influence in the merchandise arena but also reinforces Fortnite’s commitment to collaborating with brands that understand and appreciate the essence of gaming culture.

As the campaign unfolds, fans can anticipate a range of exclusive Fortnite merchandise designed to enhance their gaming experience both in and out of the gaming world. BDA stands ready to bridge the gap between the virtual thrills of Fortnite and the physical realm of merchandise, promising a delightful array of products that fans will cherish.

In essence, this collaboration marks a significant milestone in the integration of gaming and merchandising. As BDA takes its place as an official licensee, the excitement within the community heightens, paving the way for innovative products that celebrate the Fortnite experience. To stay updated on BDA’s brand licenses and learn more about their offerings, fans can visit BDA's official website.