#Japan #Tokyo #Food Waste #Krispy Kreme #Too Good To Go

Krispy Kreme Initiates Eco-Friendly Surprise Boxes

Krispy Kreme Donuts Japan, led by President Takako Wakatsu, is embracing environmental responsibility this June during Environmental Month by offering a unique opportunity to reduce food waste. Partnering with Too Good To Go Japan, the leading food waste reduction service from Scandinavia, Krispy Kreme will sell limited-time 'Environmental Month Surprise Boxes' filled with previously unsold donuts. This initiative will run from June 1 to June 30, 2026, and aims to address the social issue of food waste while making delicious but imperfect donuts available to customers at a reduced price.

More specifically, the 'Surprise Box' will contain six donuts that aren’t on display due to cosmetic imperfections such as scratches, dents, or uneven toppings, despite being perfectly tasty. This model promotes sustainability by allowing the sale of these “imperfect” donuts instead of discarding them. Each box will be sold at about half price, only 398 yen (including tax), making it accessible for customers eager to enjoy quality donuts while supporting environmental initiatives.

Krispy Kreme has been proactively implementing food waste strategies globally under its theme 'Love Our Planet.' Since late January 2026, they have worked with the Too Good To Go service, which has successfully saved over 600 million servings of food waste across 21 countries. The initiative has already met its initial target of reducing waste by 30% within its first month of operation and is continually striving toward improved outcomes.

The partnership with Too Good To Go represents a significant step forward in expanding the initiative. As it stands, approximately 600 imperfect donuts are generated each month at Krispy Kreme shops in Tokyo alone, making this new strategy not only significant for reducing waste but also beneficial for both the customers and the business. By providing these donuts to customers through the Too Good To Go app, Krispy Kreme is not just minimizing waste but broadening access to delicious treats that meet a different set of visual standards.

In addition to the three-donut Surprise Box, comprised of two “imperfect” donuts and one popular Original Glazed donut, Krispy Kreme proves that aesthetics do not define taste. Customers can experience the joy of donuts while also feeling good about contributing to the cause of sustainability in their community. Furthermore, participating customers will also receive a coupon for future visits, promoting ongoing engagement with the brand and the fight against food waste.

Starting June 1, the initiative will launch in all stores across Kanagawa Prefecture and specifically at Haneda Airport’s terminal two. On June 15, it will expand into Chiba and Saitama prefectures, ultimately reaching a total of 53 operational sites nationwide.

Krispy Kreme and Too Good To Go are committed to working together towards building a sustainable society where delicious food is delightfully accessible, and food waste is significantly minimized. As they embark on this journey, customers can contribute to the solution by partaking in these special offers while enjoying the quality donuts they love.

Together, Krispy Kreme and Too Good To Go is setting a powerful example of how businesses can unite for social good, and customers are encouraged to embrace this change, one sweet bite at a time.

About Krispy Kreme Donuts

Founded in 1937 in the United States, Krispy Kreme is a leading donut and coffee shop that prides itself on high-quality products made from a secret recipe. Its flagship Original Glazed donut has gained worldwide popularity, alongside a range of fresh, quality donuts served with exceptional coffee.

About Too Good To Go

Too Good To Go is a Danish social impact company aiming to create a world with no food waste. Operating across Europe, North America, and the Asia-Pacific region, it has engaged over 12 million users and 200,000 partner companies to develop the world’s largest food waste marketplace.