#Netherlands #Amsterdam #Water Purification #Coway #Amsterdam 2025

Coway to Highlight Water Purification Innovations at Aquatech Amsterdam 2025

From March 11 to 14, 2025, Coway, a prominent South Korean home appliance manufacturer, will participate in the Aquatech Amsterdam exhibition. This event is recognized as a leading global platform for showcasing innovations in process, drinking, and wastewater technology. With over 900 exhibitors and 25,000 water industry professionals expected to attend, Aquatech Amsterdam offers Coway a unique opportunity to expand its presence in the European market while demonstrating its cutting-edge technology and eco-friendly designs.

At the exhibition, Coway aims to explore new growth opportunities in the European water purification market by establishing partnerships and enhancing its brand recognition. The team is set to unveil the new 'SWITCH' water purifier, which has been specially designed to cater to European customers and their unique needs. This environmentally-friendly model is versatile enough to fit various kitchen environments, capable of being placed either on the countertop or installed under the sink. Additionally, it features non-electric purification capabilities, making it especially appealing to environmentally conscious consumers.

Besides the SWITCH model, Coway will display a range of high-performance water purifiers equipped with both cold and hot water functionalities, along with ice-making capabilities. This variety aims to serve an extensive range of customer lifestyles and business requirements. Coway's strategy involves targeting both the commercial market and private consumers. For businesses, the company will introduce larger standing water purifiers designed for public institutions, offices, and schools, while also offering compact models for spaces with limitations.

For individual consumers, Coway plans to provide water purifiers that integrate seamlessly into modern smart homes. These products will come equipped with features such as temperature control, measured dispensing, and self-maintenance options for added convenience.

A spokesperson for Coway commented, _“Our participation in Aquatech 2025 will significantly boost our brand awareness and competitive advantage in the European market, further solidifying our position as a world leader in innovative water purification solutions.”_

About Coway Co.

Established in 1989 in Korea, Coway has earned a reputation as the “Best Life Solution Company.” The brand is celebrated for its innovative home appliances that aim to enhance the health and comfort of users throughout their living environments. Among their well-known products are water purifiers, air purifiers, bidets, and mattresses. Recently, the brand has introduced the BEREX line, focused on improving sleep and well-being through advanced mattresses and massage chairs.

Coway has become a leader in the eco-friendly home appliance sector by prioritizing intensive research, engineering, development, and customer service. The company has consistently demonstrated its dedication to innovation by offering award-winning products, achieving an unmatched market share, and garnering high customer satisfaction and brand recognition.

With ongoing efforts to diversify its product lines, Coway is accelerating its international operations in Malaysia, the USA, Thailand, China, Indonesia, Vietnam, Japan, and Europe, leveraging its business success in Korea. For additional information, visit Coway's official website or newsroom.