#Japan #Ekiben #Echigo Yuzawa #Hako-Byun

Introduction to Ekiben Enhancements at Echigo Yuzawa Station

As a popular winter destination attracting both domestic and international visitors, the Echigo Yuzawa area has been facing significant dining congestion, particularly during dinner hours. In response, an innovative approach is being undertaken by a collaboration involving East Japan Railway Company Niigata Branch, JR East Niigata City Create, JR East Cross Station Food Company, and GALA Yuzawa. They plan to conduct a trial using the train cargo transport service called "Hako-Byun" on the Joetsu Shinkansen to enhance the availability and variety of ekiben, or station bentos, for sale at Echigo Yuzawa Station.

Background of the Initiative

Recently, the increasing number of visitors during the winter season has led to overcrowding in various dining establishments across the region. This surge during evenings poses a challenge for both the businesses and the visitors. The initiative aims to stabilize the transport of freshly prepared bento boxes from the metropolitan area to the station, capitalizing on the reliable operations of the Joetsu Shinkansen, which is less affected by the winter weather. By doing so, the goal is to enrich the lineup and quantity of station bento available for customers at the CoCoLo Yuzawa Gangi-dori building.

Trial Implementation Overview

1. Trial Dates:
- January 10 (Saturday) and January 11 (Sunday), 2026.
2. Transport Route:
- Joetsu Shinkansen, Tani-gawa 83.
- Departs from Tokyo Station at 9:52 AM, arriving at GALA Yuzawa Station at 11:16 AM.

Ekiben Sales Details

1. Sales Location:
- Echigo Yuzawa Station Building, "CoCoLo Yuzawa Gangi-dori Central Market".
2. Sales Dates:
- January 10 and 11, 2026, from 5:00 PM to 7:30 PM each day.
- Sales will conclude once the available stock is sold out.
3. Availability:
- A planned total of 200 sets will be available each day.

Product Examples

While the assortment of bento options may vary, there are several exciting selections to look forward to. These offerings will not only highlight local flavors but also cater to the preferences of both first-time visitors and returning guests.

Roles of Participating Companies

• - JR East Cross Station Food Company: Responsible for producing the station bentos.
• - East Japan Railway Company Niigata Branch: Handles the transportation of the bento boxes through "Hako-Byun".
• - GALA Yuzawa: Manages the receipt and handover of the bento boxes at GALA Yuzawa Station.
• - JR East Niigata City Create: Oversees the sales at "CoCoLo Yuzawa Gangi-dori".

A Year-Round Offer

In addition to these special offerings, Echigo Yuzawa Station also features a variety of ekiben available throughout the year, ensuring visitors have access to quality meals while traveling.

Final Notes

• - Prices are inclusive of tax.
• - Product availability may be limited.
• - Operations may be subject to changes and cancellations due to unforeseen circumstances.
• - All images and illustrations are for representation purposes only.

Through this collaborative effort, the involved parties are committed to responding swiftly and flexibly to tackle the regional challenges, enhancing the overall travel experience for all.