Sunseeker Robotics Becomes Exclusive Partner of SV Werder Bremen Soccer Club
In a groundbreaking move for both the tech and sports industries, Sunseeker Robotics has officially secured an exclusive partnership with the renowned Bundesliga club SV Werder Bremen. Announced on May 16, 2025, this collaboration not only marks a significant expansion for Sunseeker but also aims to redefine lawn care solutions in both the residential and professional sectors across Germany and France.
Sunseeker’s new venture into exclusive partnership coincides with the ceremony where Charles Ollivon, captain of the French rugby team and RC Toulon, was named the regional ambassador for the brand in France. His expertise and reputation in sports will undoubtedly add substantial value to the collaboration, reinforcing Sunseeker's image as a premium brand in intelligent lawn care.
The partnership was launched during a home game for SV Werder Bremen against VfL Wolfsburg, setting a promising tone for the collaboration that is set to run until the end of the 2026/27 season. Klaus Filbry, the chief executive officer of SV Werder Bremen, expressed his enthusiasm, stating, "We are pleased to announce our alliance with Sunseeker. We believe that the brand's visibility in our home Bundesliga matches will significantly promote Sunseeker's branding in Germany."
Sunseeker Robotics is already recognized globally, delivering more than 2 million gardening devices annually and securing a top three position in the global market for robotic lawn mowers. With a commitment to innovation and investment in research and development, the company has plans to enhance its intelligent lawn care offerings.
"As an innovative startup in the outdoor electric equipment sector, we challenge traditional brands with cutting-edge technology, aiming to transform the market landscape," asserted Torsten Bollweg, CEO of Sunseeker EMEA. He praised SV Werder Bremen not only for its historic achievements in national and international arenas but also for its strong local presence that resonates with fans across the country.
Following an ambitious European expansion announcement earlier this year, Sunseeker is determined to increase its investment in R&D while refining its expertise in smart lawn care solutions. This initiative emphasizes their goal to solidify leadership in the German market while expanding further into European, Asian, and North American markets.
Founded in 2009, Sunseeker Robotics blends tradition with advanced technology, striving to provide efficient and intuitive lawn care solutions that set new standards for automated maintenance. The company's pioneering wireless robotic lawn mowers have been instrumental in shaping the future of gardening technologies, supported by over 600 product patents and a staff of more than 400 R&D engineers.
As this partnership unfolds, both Sunseeker and SV Werder Bremen aim to create long-term value together, heralding a new chapter in the fields of technology and professional sports. With bold aspirations and innovative approaches, they are on the path to making significant contributions not only to their own sectors but also to their clientele, reinforcing their commitment to sustainability and excellence in performance.
Sunseeker’s new venture into exclusive partnership coincides with the ceremony where Charles Ollivon, captain of the French rugby team and RC Toulon, was named the regional ambassador for the brand in France. His expertise and reputation in sports will undoubtedly add substantial value to the collaboration, reinforcing Sunseeker's image as a premium brand in intelligent lawn care.
The partnership was launched during a home game for SV Werder Bremen against VfL Wolfsburg, setting a promising tone for the collaboration that is set to run until the end of the 2026/27 season. Klaus Filbry, the chief executive officer of SV Werder Bremen, expressed his enthusiasm, stating, "We are pleased to announce our alliance with Sunseeker. We believe that the brand's visibility in our home Bundesliga matches will significantly promote Sunseeker's branding in Germany."
Sunseeker Robotics is already recognized globally, delivering more than 2 million gardening devices annually and securing a top three position in the global market for robotic lawn mowers. With a commitment to innovation and investment in research and development, the company has plans to enhance its intelligent lawn care offerings.
"As an innovative startup in the outdoor electric equipment sector, we challenge traditional brands with cutting-edge technology, aiming to transform the market landscape," asserted Torsten Bollweg, CEO of Sunseeker EMEA. He praised SV Werder Bremen not only for its historic achievements in national and international arenas but also for its strong local presence that resonates with fans across the country.
Following an ambitious European expansion announcement earlier this year, Sunseeker is determined to increase its investment in R&D while refining its expertise in smart lawn care solutions. This initiative emphasizes their goal to solidify leadership in the German market while expanding further into European, Asian, and North American markets.
Founded in 2009, Sunseeker Robotics blends tradition with advanced technology, striving to provide efficient and intuitive lawn care solutions that set new standards for automated maintenance. The company's pioneering wireless robotic lawn mowers have been instrumental in shaping the future of gardening technologies, supported by over 600 product patents and a staff of more than 400 R&D engineers.
As this partnership unfolds, both Sunseeker and SV Werder Bremen aim to create long-term value together, heralding a new chapter in the fields of technology and professional sports. With bold aspirations and innovative approaches, they are on the path to making significant contributions not only to their own sectors but also to their clientele, reinforcing their commitment to sustainability and excellence in performance.
Topics Consumer Products & Retail）
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