#Japan #Innovation #Tokyo #Mammut #Dry Down

Discover the 2025 Fall/Winter Dry Down Collection by Mammut

Mammut, a distinguished outdoor brand with a rich history dating back to 1862, is proud to announce the official launch of its 2025 Fall/Winter Dry Down Collection. This highly anticipated line features a total of 16 unique designs available for purchase at Mammut's flagship stores and the official online store across the nation. Renowned for its high-quality outdoor gear, Mammut invites everyone to experience the ultimate comfort and warmth of their latest offerings in urban settings this winter.

With the brand's slogan for 2025, "Rise with the Mountain – Challenge is Life," Mammut aims to support individuals on their journeys of growth through exceptional products and innovative concepts. The latest launch is part of the ongoing "MAMMUT INNOVATION Campaign" and signifies a major step in urban innovation with the introduction and promotion of the Dry Down Collection.

Key Features of the 2025 Dry Down Collection

This year's collection stands out with three significant features:
1. Undyed Collection: This segment showcases an environmentally conscious approach, merging sustainability with fashion by offering products that are not artificially dyed.
2. ZIP-IN Functionality: Selected styles can be integrated through a ZIP-IN system, allowing for efficient layering with outer jackets for enhanced performance.
3. New Colorways: The Snow Trick IN Hooded Jacket adds a touch of elegance with a shiny new color, elevating the overall aesthetic of the collection.

Experience the Comfort of Dry Down

We encourage everyone to seize this opportunity to try Mammut's Dry Down Collection this Fall/Winter. Feel the exceptional comfort and warmth that these garments provide.

Note: Some items may arrive at select retail locations over the weekend. Additionally, many major partners will showcase various products from the Dry Down Collection.

What is Dry Down?

Mammut defines Dry Down as meeting two key criteria:
1. The use of 100% premium goose or duck down without any synthetic fibers.
2. Special water-repellent treatment for the down or waterproofing of the outer fabrics enhanced with seam tape to maintain the down's performance even in wet conditions.

This dual approach ensures unparalleled warmth and mobility required for activities in winter mountain conditions.

Recommended Products from the 2025 Dry Down Collection

1. Obelisk Gore-Tex HS Thermo Coat AF Men - Priced at ¥99,000, this lightweight coat features a 2-layer Gore-Tex membrane, delivering excellent warmth and protection through its high loft 750 fill power Dry Down insulation.

2. Floeberg HS Thermo Hooded Coat AF Men - Ideal for urban strolls on chilly days, this coat employs a waterproof and breathable outer layer coupled with premium down insulation, retailing at ¥82,500.

3. Undyed Zip-In Jacket AF - This casual, lightweight down jacket can be worn standalone or zipped into compatible Mammut jackets. It utilizes recycled down and offers impressive thermal performance even when wet, available for ¥52,800.

4. Snow Trick IN Hooded Jacket AF - Utilizing recycled down with a 750 fill power, this stylish unisex jacket is designed for warmth and functionality, recommended for those who embrace city winters.

About Mammut

Established over 160 years ago, Mammut began as a rope manufacturer in Switzerland and has grown into a leading outdoor brand recognized worldwide for its commitment to safety, innovation, and high-quality products. Its extensive range includes apparel, footwear, backpacks, climbing hardware, and more, distributed across approximately 50 countries. In Japan, Mammut operates 15 flagship stores in major cities and partners with around 700 retailers nationwide, continuing to expand its reach.

Contact Information

For inquiries regarding Mammut products, please reach out to:
MAMMUT SPORTS GROUP JAPAN
Address: 6-12-20 J6 Front Building 5F, Jingumae, Shibuya, Tokyo, 150-0001, Japan
Phone: 03-5413-8597
Website: www.mammut.jp

Explore the unique blend of outdoor capability and urban aesthetics with this exciting new collection. Don’t miss out!