Thunder Partners with AWS to Revolutionize Customer Experience with AI Solutions

In a significant development for businesses aiming to enhance their customer service operations, Thunder, a notable member of the AWS Partner Network, has forged a strategic collaboration agreement with Amazon Web Services (AWS). This partnership aims to facilitate the deployment of scalable, AI-driven customer experience solutions that are set to transform the support landscape for organizations across various sectors.

Objectives of the Collaboration

Through this agreement, Thunder is leveraging AWS services, particularly Amazon Connect Customer, to design and implement intelligent contact center solutions tailored to modern business needs. These solutions are pivotal for organizations looking to upgrade their support operations, elevate customer engagement, and streamline processes through AI-driven automation available across both voice and digital channels.

Carter Wigell, CEO of Thunder, emphasized the importance of this collaboration, stating, "This strategic collaboration agreement with AWS reflects our continued focus on helping customers move from AI experimentation into production-ready execution." By harnessing AWS' robust capabilities alongside their own contact center expertise, Thunder is positioned to assist companies in deploying intelligent customer experiences that enhance efficiency, scalability, and service quality.

Success Story: Ansira

The benefits of this collaboration are exemplified by Thunder's work with Ansira, a global channel marketing company that supports nearly 300 enterprise brands. Following Ansira’s acquisition of BrandMuscle and SproutLoud in 2024, the need arose for a consolidated support environment, which Thunder achieved by implementing a unified Salesforce Service Cloud system. However, this came with the challenge of managing increased call complexity and the demand for 24/7 support in their retail, automotive, franchise, and distributor networks.

Working collaboratively with Ansira during their migration, Thunder implemented an AI-powered voice assistant solution using Amazon Connect Customer, alongside other AWS technologies such as AWS Lambda and Amazon OpenSearch Service. This advanced solution not only automated common support requests but also provided continuous assistance across more than 50 brands, significantly reducing the operational load on live support teams.

Some of the impressive results included a 30% increase in call deflection from live agents and 24/7 support coverage across all brands. According to Christina Klupe, Vice President of Partner Support at Ansira, the integration of Amazon Connect Customer's conversational capabilities has enhanced the user experience significantly, making interactions feel more human rather than scripted.

Looking Ahead

As part of their ongoing strategic collaboration, Thunder and AWS are set to help organizations integrate scalable, AI-powered customer experience solutions that marry conversational AI with real-time operational intelligence. Brian Remmel, Global Director, Sales and GTM CxE Solutions at AWS, expressed enthusiasm about the partnership, stating, "We’re excited to work with Thunder to help organizations modernize customer engagement using AWS services." He acknowledged that with AWS’s capabilities combined with Thunder's implementation expertise, businesses can greatly improve their service efficiency and customer interaction quality while accelerating AI adoption throughout their contact centers.

This strategic initiative underscores Thunder's dedication to developing enterprise-ready AI solutions on the AWS platform, enabling businesses to successfully modernize customer support operations while delivering intelligent and scalable customer experiences. For organizations keen on innovating their customer engagement strategies with agentic AI and AWS services, further details can be accessed through Thunder's official site.

About Thunder

Thunder is recognized as a leading Amazon Connect Delivery Partner and a consulting leader backed by Salesforce Ventures. The company aims to expedite business transformation in the evolving landscape of agentic AI, boasting multi-cloud and multi-platform expertise. Thunder specializes in designing and implementing AI-powered solutions that provide speed, flexibility, and measurable outcomes for clients across various industries, including technology, media, manufacturing, hospitality, and more. For more insights about their offerings, visit their website at thundersf.com.