Curio Wellness Strengthens Presence in Missouri with Four New Retail Dispensaries

Curio Wellness Expands Its National Reach

Curio Wellness, recognized as a significant brand within the U.S. cannabis sector, is making headlines with its latest strategic move to acquire four established retail dispensaries operating under the Greenlight brand in Missouri. This acquisition not only diversifies Curio’s portfolio but also enhances its operational capacity in the increasingly competitive cannabis market.

The agreement aims to finalize the acquisition of these high-volume dispensaries following the necessary regulatory approvals. Michael Bronfein, CEO of Curio Wellness, expressed enthusiasm over this expansion, stating, "Curio and Greenlight share a deep commitment to customer delight. These locations are exceptionally well operated and culturally aligned with our standards of operational excellence. Bringing them into the Curio family advances our mission to deliver trusted products, service, and value—customer by customer, store by store, market by market."

This acquisition is a significant move in Curio Wellness’ strategy for both national expansion and disciplined capital allocation. By incorporating four already successful dispensaries into its Missouri footprint, Curio aims to achieve immediate scalability, augment retail capabilities, and create a major platform for its innovative product line. The integration of these retail locations is expected to be beneficial not only from an operational synergy perspective but also in terms of supply chain efficiencies and larger brand adoption.

John Mueller, the Chief Executive Officer of Greenlight, expressed confidence in partnering with Curio, asserting that both companies share a commitment to product quality and community service, reinforcing the collaboration's mutually beneficial nature. This acquisition aligns with Curio’s strategic objectives focused on predictable results and sustainable growth, illustrated by plans for market entries and franchise developments.

As Curio Wellness gears up for Q4 2025, it is set to launch its product line in New York through a licensing partnership with Vireo Health and plans to open a franchise location in New Jersey with the support of Curio's Private Equity Fund aimed at Social Equity operators. Bronfein emphasized the company's dedication to innovation, access, and value, noting that Curio is committed to responsibly providing products and services to customers nationwide.

As Curio prepares for this new chapter, it remains focused on enhancing consumer experience through consistent service, quality offerings, and a commitment to the communities it serves. By integrating these four Missouri dispensaries into its expansive network, Curio Wellness is not just scaling operations; it is paving the way for an enhanced cannabis retail experience tailored to the needs of its customers. Expect to see Curio Wellness continue to make waves in the cannabis industry as they integrate these locations and unfold new initiatives in the coming months.

About Curio Wellness

Curio Wellness is a leading player in the vertically integrated cannabis industry, dedicated to improving patient and consumer quality of life through science, innovation, and superior operational excellence. Their focus on creating innovative and high-quality products is complemented by a commitment to providing exceptional retail experiences. To learn more, visit curiowellness.com.

About Greenlight

Greenlight is recognized as one of the largest cannabis franchisors in the U.S., operating 35 dispensaries across various states while specializing in high-quality cannabis cultivation, manufacturing, and distribution for both medical and adult use. With a strong emphasis on exceptional consumer experience, Greenlight continues to advance its mission of serving quality cannabis products.