New Era Toyosu: Tokyo's Largest Selection of Kids Items Opens

New Era Toyosu: A New Shopping Experience for Families

On April 24, 2026, New Era will unveil its new store, New Era Toyosu, located on the second floor of Urban Dock Lalaport Toyosu. This marks the brand's sixth location in Tokyo, showcasing an impressive selection of kids' items.

Store Design and Layout

The design of New Era Toyosu harmonizes beautifully with the openness of the shopping mall, incorporating the brand's aesthetic seamlessly. The space is characterized by wooden shelves and steel fixtures, creating a bright and sophisticated atmosphere. A prominent cylindrical shelf stands in the center, designed to display the latest collections and seasonal items. Additionally, the store is spaciously organized to allow for easy movement, accommodating families with strollers and ensuring a comfortable shopping experience for all generations.

Diverse Product Lineup

At New Era Toyosu, visitors will find an extensive range of products, featuring the brand's iconic caps. Highlighting the offerings is the exclusive in-store line, the "New Era Black Label," which includes apparel, bags, accessories, and lifestyle products. The assortment caters not only to sportswear but also to everyday outfits, allowing for comprehensive styling possibilities.

Moreover, the store boasts the widest selection of kids' items among all New Era locations in Tokyo, offering a wide variety of caps and apparel that families can enjoy together. This diversity ensures that customers can experience the brand's appeal across generations.

Unique Customer Services

The store is also equipped with a range of unique services such as a cap care machine for maintenance and a heat sealer for product customization. Customers can take advantage of free size adjustment tape services, reinforcing New Era's commitment to enhancing the shopping experience and ensuring comfort in everyday use.

Exclusive Launch Items

To celebrate the grand opening, New Era Toyosu will release limited edition caps and side patches inspired by the local area. Notably, the designs pay homage to Toyosu Market, featuring motifs of the "tuna" and the local bird, "yurikamome," which is also the name of a popular rail line in the area. These designs integrate regional characteristics with storytelling, enriching the shopping experience further. More details will be shared soon on New Era's official social media channels.

Store Information

Opening Date: April 24, 2026
Address: 2-4-9 Toyosu, Koto-ku, Tokyo, Urban Dock Lalaport Toyosu 2F
Business Hours: 10:00 AM - 9:00 PM
Store Details: New Era Toyosu Store