Celebrate the New Year with SHOO・LA・RUE's Happy Color Knit Collection

Welcome the New Year with Style: SHOO・LA・RUE's Happy Color Knit Collection

As we step into 2026, SHOO・LA・RUE, a popular women's fashion brand under Alkas International, is excited to announce the launch of its special 'Happy Color Knit' collection, available starting December 26. This vibrant collection aims to uplift and celebrate the New Year with its cheerful color palette and fashionable designs.

Located in shopping centers nationwide, SHOO・LA・RUE targets a diverse range of women by offering trendy fashion items at reasonable prices. The brand understands the desire of women to enjoy daily fashion and provides a lifestyle that combines style with practicality. The new collection epitomizes this mission by introducing knits that are not only stylish but also versatile, making them perfect for a variety of occasions.

The 'Happy Color Knit' collection features an array of knitwear available in 10 cheerful colors. With choices like yellow, green, and pink, there's a perfect hue for everyone to check their fortune for the year ahead. Let’s delve into the highlights of the collection:

1. Casual Cozy Knit

- Price: ¥2,599 (tax included)
- Colors: Yellow, Green, Orange, Blue, White, Pink, Purple, Light Gray
- Size Options: S, M, L, LL
- Features: Machine washable

This knit is designed with a relaxed silhouette that flatters various body shapes, combined with a moderate length that pairs effortlessly with a range of bottoms. Whether you're rocking jeans for a casual vibe or pairing with light skirts made of satin or tulle, this piece ensures you're stylishly comfortable throughout the day.

2. Stylish High-Neck Knit

- Price: ¥2,599 (tax included)
- Colors: Navy, Mint Green, Yellow, Pink, Off-White (striped), Gray
- Size Options: S, M, L, LL
- Features: Machine washable, moisture-wicking and heat-retaining properties

This high-neck design boasts a luxurious touch while maintaining an elegant style. Featuring stylish piped color accents, this knit delivers a refreshed look, perfect for layering under coats and jackets without adding bulk. Its vibrant colors make it an ideal choice for bringing flair to your work attire.

To explore these fantastic pieces and more, visit the special feature page on the SHOO・LA・RUE website. You can also find the nearest store or shop online to make your selection easier.

Online Shopping & Store Locator:

- Shop List & Online Store: SHOO・LA・RUE Online Store
- Store Locator: Store Locator

Connect with Us:

- Instagram: @shoolarue_official
- X: SHOOLARUE_jp

About Alkas International:

Alkas International, a subsidiary of the World Group, proudly presents SHOO・LA・RUE and other brands. The company is committed to delivering high-quality, fashionable options for women across Japan. For more information, visit the World Group Corporate Site or the Online Store.

The New Year beckons opportunities for style and expression, making it the perfect moment to refresh your wardrobe. With SHOO・LA・RUE's Happy Color Knit collection, you can start 2026 with joy and vibrancy.