#Japan #Tokyo #HOCUS POCUS #Nagatacho #Baked Donut

Delightful New Flavors at HOCUS POCUS

As the warm days of summer begin to fade and the crispness of autumn approaches, HOCUS POCUS, the renowned doughnut specialty shop, is ready to tantalize taste buds with their newest creation: the Apple and Fennel baked doughnut. This delightful pastry will make its debut at the Nagatacho location on September 10, 2026, and promises to be a special treat for those who appreciate unique flavors.

Unique Ingredient Combination

The star of this new offering is the apple, which has been carefully dried and then soaked in rich Earl Grey tea. This process allows the apples to absorb the fragrant bergamot notes from the tea, enhancing the overall flavor profile. The treated apples are laid at the bottom of the doughnut, forming a flavorful base that sets the stage for the baked treat above.

To complement the apples, roasted fennel is ground into a fine powder and blended into the dough mixture. The roasting process mellows the strong anise notes, allowing a sweet aroma to emerge. This powdered fennel permeates the entire doughnut, ensuring that each bite delivers a consistent and soft fragrance throughout.

Perfect Baking Technique

The baking technique employed creates a warm, fluffy texture that's easy on the palate. As you take your first bite, the vibrant bergamot flavor from the Earl Grey dances on your taste buds, soon followed by the gentle balance of sweet and tart from the apples. The finish is rounded out by the sweet notes of fennel, which linger delicately without overpowering the other flavors. Every element harmonizes beautifully to create a well-rounded experience rather than a chaotic mix of tastes.

As September rolls in and brings with it the cozy vibes of fall, this doughnut pairs wonderfully with a warm beverage, enhancing the layered aromas that fill the air.

Product Details

Launch Date: September 10, 2026
Location: HOCUS POCUS Nagatacho
Price: ¥470 (tax included)
Availability: Limited quantities are available, so be sure to get yours before they sell out!

About HOCUS POCUS

HOCUS POCUS is a beloved doughnut shop located in Nagatacho and Omotesando, Tokyo, celebrated for crafting exquisite doughnuts through versatile cooking methods such as frying, baking, and steaming. Their dedication lies in creating doughnuts that are so finely detailed that they resemble cakes, while also pushing the boundaries of traditional flavor profiles. They consistently introduce seasonal specialties, ensuring that every visit offers a chance to savor something fresh and new.

Location Information

HOCUS POCUS Nagatacho
Chiyoda Ward, Tokyo
2-5-3 Hirakawa-cho
Phone: 03-6261-6816
2-minute walk from Nagatacho Station, Exit 4
Business Hours: 11:00 AM - 7:00 PM (Weekdays), 12:00 PM - 7:00 PM (Weekends and Holidays)

HOCUS POCUS Omotesando
Shibuya Ward, Tokyo
6-1-4 Naito Omotesando Building, 4th Floor
3-minute walk from Meiji-jingumae Station
Business Hours: 11:30 AM - 7:30 PM

Visit HOCUS POCUS for a taste of their seasonal doughnuts and experience a magical moment with every bite.