#United States #Glendale #Alkaline Water #Alkaline88 #Strategic Agreement

Alkaline Water Company Expands Distribution Network

On June 3, 2025, The Alkaline Water Company, Inc. (OTC: WTER), a prominent figure in the bottled beverage sector known for its pure alkaline water, announced a significant distribution agreement with a major independent distributor catering to the upper Midwest. This strategic collaboration aims to bolster the Alkaline88 brand's presence across the United States, including areas on the East Coast.

With this new agreement, Alkaline88's widely recognized gallon bottles and 3-liter options will be made available through the distributor’s extensive network, which serves over 16,000 locations across 32 states. The timing of this arrangement couldn’t be more perfect, coinciding with the upcoming summer months when the demand for proper hydration reaches its peak.

The distributor will not only carry the flagship Alkaline88 gallon and 3-liter bottles but will also house the entirety of the company’s product range. This includes sizes ranging from 500ml up to a family-friendly gallon, providing consumers with numerous options for hydration, whether at home or on the go.

Richard Wright, CEO of The Alkaline Water Company, expressed enthusiasm over the new partnership, highlighting the distributor’s exceptional service record and established network as ideal for their expansion strategy. “Their ability to deliver across such a vast number of retail outlets aligns perfectly with our goals to make Alkaline88 a household name,” Wright said.

This strategic partnership allows Alkaline Water Company to significantly extend its reach into the marketplace, tapping into the distributor’s 14,000+ retail customers across the upper Midwest and beyond. Notably, the distributor operates 67 depots and boasts delivery six days a week, ensuring the brand remains accessible to a wide array of customers through various retail channels such as specialty grocery stores, delis, bakeries, and more.

Wright emphasized that this agreement marks another pivotal step toward fulfilling the company’s broader national expansion vision. “Aligning with a distinguished distributor validates the growing interest in our products and signifies our dedication to providing quality hydration options,” he added.

This distribution deal comes on the heels of recent retail placements that The Alkaline Water Company has secured in regions like Arizona, Southern California, and other parts of the Midwest, reinforcing its commitment to establishing a robust national presence through direct and strategic partnerships.

As part of its unique product offerings, Alkaline88 is distinguished by its thoughtfully crafted formula, achieving a balanced pH of 8.8, enriched with Himalayan rock salt and trace minerals, while remaining free of chemicals and additives. The brand continues to attract new distributor partnerships due to its clean ingredient profile and premium quality.

The distributor in question, founded in 1963, specializes in perimeter-of-the-store products, offering an impressive array of over 44,000 items. This includes several categories from deli to specialty grocery and beyond, reflecting the distributor's versatility and alignment with emerging consumer demands.

Conclusion

The Alkaline Water Company’s latest distribution agreement is set against the backdrop of rising temperatures and a growing awareness of hydration’s importance, particularly as summer approaches. With increased access to their products across more states and markets, the company is positioned well to meet consumer demands for healthy, premium hydration this summer and beyond. As they ramp up their distribution efforts, The Alkaline Water Company is undeniably on track to solidify its position as a leader in the premium beverage segment.