Radial Applauds Blue Cross Blue Shield for TMS Coverage in South Carolina

Celebrating a Milestone in Mental Health Care



Radial Health, a leader in mental health treatment across the United States, is celebrating a significant advancement in care facilitated by Blue Cross Blue Shield (BCBS) of South Carolina. The insurer has recently approved coverage for Transcranial Magnetic Stimulation (TMS) therapy for obsessive-compulsive disorder (OCD) and the accelerated version of TMS for major depressive disorder.

This landmark decision is a first for BCBS of South Carolina, marking an important recognition of TMS for OCD treatment within the state. Radial operates three clinics in South Carolina—in Myrtle Beach, Conway, and Spartanburg—where patients can access these advanced treatment modalities.

“South Carolina has a special place in our operations,” stated Ben Greenzweig, the Head of Market Expansion at Radial. “Myrtle Beach was our network’s second clinic, and we are proud to see BCBS SC embrace evidence-based treatments for our community.” This move not only reflects progressive thinking in mental health treatment but also opens doors for many patients who had limited options beforehand.

The Importance of TMS Therapy


TMS has emerged as a transformative therapy for those who have struggled with OCD and depression, particularly for patients who have found little to no benefit from traditional medication. For OCD, the approval signifies that these patients can finally receive appropriate treatment under their health insurance, an essential factor for many who could not afford out-of-pocket expenses.

Meanwhile, the coverage for SWIFT™ (Synchronized Welcoming Interventions for TMS), an accelerated TMS approach, offers incredible news for individuals battling major depressive disorder. Under normal circumstances, patients might need up to 36 visits over several weeks for conventional TMS. However, the new SWIFT™ protocol can compress this treatment regimen into just six half-day sessions, with clinical trials demonstrating a high success rate—almost 90% of participants experienced beneficial outcomes, and over 75% achieved full remission according to research published in the journal Brain Stimulation.

Dr. Owen Scott Muir, Co-founder and Chief Medical Officer of Radial, elaborated on the significance of this development by saying, “Accelerated TMS protocols reduce the time and travel required for treatment, thereby ensuring that more patients complete their sessions.” Through BCBS’s newfound coverage, accessibility to these treatments is no longer limited solely to those who can afford to pay out of pocket.

How Patients Can Access Treatment


Radial makes every effort to facilitate insurance navigation for eligible BCBS SC members. The care navigation team specializes in handling insurance verifications and obtaining prior authorizations so that patients can focus on their recovery journey rather than bureaucratic hurdles.

The three Radial clinic locations in South Carolina are as follows:
  • - Myrtle Beach: 1086 London St, Ste. B, Myrtle Beach, SC 29577
  • - Conway: 1301 Main Street, Conway, SC 29525
  • - Spartanburg: 230 North Grove Medical Park, Spartanburg, SC 29303

Interested individuals are encouraged to either visit Radial's website or contact them via call/text at (843) 703-1027 for more information.

Looking Ahead


Radial is passionately committed to enhancing mental health care and making innovative treatments accessible to everyone, especially for individuals facing challenges with depression, OCD, PTSD, and other related disorders. By fostering clinical infrastructure and providing essential support resources, Radial aims to be at the forefront of evolving mental health treatments. As more insurers begin to recognize and cover such advanced protocols, it can be a turning point in how mental health challenges are approached and treated across the U.S.

Topics Health)

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