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LIFULL Investment and its Role in HUBEX Akihabara Development

On July 10, 2025, LIFULL Investment, a group company of LIFULL based in Chiyoda, Tokyo, announced its participation in the development of HUBEX Akihabara, an apartment hotel. This investment is being executed through the LIFULL Regional Revitalization No. 2 Fund, which focuses on projects that contribute to regional development and address social issues.

Overview of the Project

The HUBEX Akihabara development is part of a collaborative initiative among LIFULL Investment, Ono Construction Co., Ltd., and R Bank, Inc. This partnership, formalized on March 5, 2025, aims to leverage the increasing number of foreign visitors to Japan, promoting inbound tourism from Tokyo to regional areas. The ultimate goal is to stimulate local economies and enhance tourism in the area.

The LIFULL Regional Revitalization No. 2 Fund operates with a mission to financially support projects that contribute to local revitalization through effective use of real estate. In this project, the fund will utilize a scheme that has proven effective with the LIFULL Regional Revitalization No. 1 Fund, focusing on special purpose companies specifically designed for qualified investors. Notably, LIFULL Investment will provide mezzanine loans in addition to the fund's investments.

HUBEX Akihabara Features

In response to the growing demand for long-term stays, particularly among foreign tourists, HUBEX Akihabara will offer a family-friendly apartment hotel experience. Half of the rooms will exceed 40 square meters and accommodate up to five guests, featuring kitchen facilities to cater to the needs of longer stays.

Designed by Hirota Tamaki of the award-winning HUNE ARCHITECTS, the establishment will incorporate existing structures and include greenery in its design, demonstrating a commitment to the principles of sustainability as outlined in the SDGs (Sustainable Development Goals).

Design Vision

The exterior, featuring a reception area and family rooms, will blend modern architecture with elements that promote a welcoming environment. Below are the specifics of the project:

• - Construction Location: Ueno, Taito, Tokyo
• - Land Area: 137.36 square meters
• - Total Floor Area: 985.51 square meters
• - Building Structure: Steel frame, 12 stories tall
• - Number of Rooms: 20, accommodating up to 85 guests
• - Construction Firm: Ono Construction Co., Ltd.
• - Design Firm: HUNE Architects, LLC
• - Planned Completion Date: July 26, 2026
• - Hotel Opening Date: October 1, 2026

The operation of the hotel will be delegated to R Bank, part of the Keikyu Group, ensuring that the facility is managed by an experienced entity in the hospitality sector.

About the Companies Involved

Ono Construction Co., Ltd.

Founded in 1948 in Mishima, Shizuoka Prefecture, Ono Construction Co., Ltd. is a comprehensive construction company committed to contributing to society with a philosophy centered on integrity. With over 100 years of accumulated knowledge and expertise, they are well-equipped to meet the evolving needs of society. Learn more here.

LIFULL Investment

Founded in October 2012, LIFULL Investment focuses on funding real estate projects that drive regional revitalization. It operates the LIFULL Regional Revitalization No. 2 Fund and provides financial services, including loans to real estate businesses. Learn more here.

LIFULL

Active on the Tokyo Stock Exchange, LIFULL aims to solve social issues through its various enterprises, including real estate and senior care services. Their corporate philosophy centers on enhancing the lives of individuals and communities. Learn more here.

This project reflects the growing trend of integrating hospitality with local community development, ultimately serving visitors and residents alike while tackling pertinent societal challenges. As the HUBEX Akihabara hotel takes shape, it encapsulates an exemplary model of sustainable development that prioritizes both guest experience and local engagement.