#Japan #Tokyo #HONEY MI HONEY #SOWA #SHY Collection

A New Chapter: HONEY MI HONEY and SOWA's SHY Collection Launch

Fashion aficionados, mark your calendars! On March 16, HONEY MI HONEY, a renowned fashion label by HMH. Co., will debut its collaborative line, SHY, in partnership with popular YouTuber SOWA. The name SHY encapsulates a unique meaning: S for SOWA, H for HONEY MI HONEY, and Y for YOU, representing a connection between the brand, the influencer, and the customers who choose to embrace this delightful collection.

The pre-order event kicks off on March 16, 2023, both at HONEY MI HONEY storefronts and their online platform, HONEY MALL. Coinciding with this exciting launch is the pre-order for HONEY MI HONEY's 2026 Summer Collection, providing a perfect opportunity for fashion lovers to stay ahead in style.

Design Highlights

This collaboration is set to redefine elegance with its exquisite design. The collection features a classical polo knit top, artfully enhanced with delicate cotton lace and torison lace accents. These feminine elements create a perfect balance of sweetness and sophistication, making it an ideal choice for everyday wear.

The SHY lace frill knit polo will be available in four stunning colors: white, gray, pink, and black (the latter being a web-exclusive). Each piece is priced at ¥19,800 (tax included).

Pre-order Special

Exclusively during the pre-order period, customers can enjoy a 10% discount on their purchases. To make this offer even more enticing, the first 50 customers will receive a signed special photo by SOWA. This limited-time offer elevates the excitement surrounding the launch, making it an unmissable opportunity for fans.

Sample Viewing Locations

HONEY MI HONEY is excited to invite customers to experience the new collection in-person at two locations: Tokyo and Osaka. The sample viewing events will give attendees a chance to see the pieces up close before making a purchase. Please note that the web-exclusive color, black, will not be available for physical viewing.

Tokyo Sample Viewing: March 6 – March 8, 2023

• - Address: 2F Harajuku Akane Building, 6-2-6 Jingumae, Shibuya, Tokyo 150-0001
• - Contact: 03-5774-2190
• - Google Map

Osaka Pop-Up: March 14 – March 15, 2023

• - Address: 3F-301 Daiichi Iinuma Building, 4-10-28 Minamisemba, Chuo-ku, Osaka City

Online Shopping Experience

For avid online shoppers, head to HONEY MALL to secure your favorite items ahead of time. The pre-order period is available from March 6, 12:00 PM to March 15, 11:59 PM.

Follow HONEY MI HONEY for the latest updates on Instagram here, and check out SOWA’s content on his official Instagram here and YouTube channel here.

This collaboration promises to be a blend of trendy fashion and enchanting femininity, creating an experience for fans of both HONEY MI HONEY and SOWA. Don’t miss out on this delightful collection that resonates with the essence of connection and creativity.