#Japan #Roblox #Chiba #transcosmos #Metaverse Japan

Transforming Business Through the Metaverse

Transcosmos, a leader in innovative marketing strategies, is set to make waves at the 5th XR and Metaverse Expo on October 10, 2025, at Makuhari Messe, Japan. This premier event, organized by RX Japan, will showcase the latest in XR technology, including AR, VR, and MR. It aims to connect businesses across various industries—from media to real estate—eager to tap into the potential of the metaverse.

At the expo, Transcosmos's Metaverse Strategist, Kota Mitsuda, will join notable speakers such as Sakura Umebayashi, the Head of Marketing at Roblox Japan, and Ariko Nagata, Executive Director of Metaverse Japan. Their special presentation titled “Connecting Global Experiences: Learning and Brand Experiences that Resonate with Global Generations” promises to be insightful and thought-provoking. Together, these experts will explore how to leverage the burgeoning metaverse to enhance brand experiences and foster learning opportunities across generations.

Roblox has emerged as a key player in the metaverse landscape, boasting over 110 million daily active users, with a significant focus on Gen Z and Alpha generations. This platform allows for immersive user participation, setting it apart as one of the most engaging mediums for brands looking to connect with younger audiences. Transcosmos has allied with various industries, including toys, beverages, and retail, to create unique brand experiences and facilitate O2O marketing strategies through Roblox.

During the seminar, the team will dissect:-

• - How Japanese content can achieve global reach
• - Creating educational and engaging brand experiences that resonate across generations
• - Practical insights for businesses aiming to connect with next-generation users

This presentation serves as a vital opportunity for Japanese companies to learn how to maximize their presence in the global market by effectively utilizing various platforms.

Event Details

• - Event Name: 5th XR and Metaverse Expo
• - Date: October 8 to 10, 2025 (10:00 AM - 5:00 PM)
• - Location: Makuhari Messe, Hall 4
• - Organizer: RX Japan Co., Ltd.
• - Participation Fee: Free (Pre-registration required)
• - Special Lecture: Co-hosted by Metaverse Japan, focusing on the theme “Connecting Global Experiences: Learning and Brand Experiences that Resonate with Global Generations.”
• - Lecture Time: October 10, 2025, from 1:00 PM to 1:45 PM
• - Speakers:

- Sakura Umebayashi, Head of Marketing, Roblox
- Ariko Nagata, Executive Director, Metaverse Japan / Executive Member of Shibuya Future Design
- Kota Mitsuda, Head of the Metaverse Promotion Department, Transcosmos

Transcosmos continues to pioneer in the digital transformation landscape since its inception in 1966, blending exceptional human talent with cutting-edge technology to deliver high-value services that bolster client competitiveness. With an operational presence in 36 countries and regions, the company supports business processes for cost optimization and revenue growth. Their global e-commerce services span 46 countries, helping excellent products and services to reach consumers worldwide. As a Global Digital Transformation Partner, Transcosmos is committed to assisting businesses in adapting to evolving environments through digital technology. For more details, visit Transcosmos.

This event is not to be missed for anyone interested in understanding the transformative power of the metaverse and how it can boost business strategies in today’s digital age.