Hisense Maintains Leadership in Global Large Screen TV Market Ahead of IFA 2025

Hisense: A Leader in Large Screen Televisions



Hisense, a well-established global name in consumer electronics and household appliances, is solidifying its position as a front-runner in the premium display technology sector. According to the latest half-year data from Omdia, Hisense has achieved the number one spot in global shipments of televisions with screen sizes of 100 inches and above in the first half of 2025, boasting an impressive market share of 58%. This landmark achievement highlights Hisense’s long-term commitment to innovation in large-screen TVs and its significant role in shaping the future of home entertainment.

As an innovator at the forefront of display technology, Hisense is preparing to unveil its next chapter—RGB-MiniLED. This revolutionary technology, built upon years of research and development, delivers purer colors, ultra-high brightness, and precise contrast, achieving 100% coverage of the BT.2020 color space for truly lifelike images. Hisense is recognized as the creator of RGB-MiniLED technology and continues to set industry standards with global premieres, such as the 116-inch RGB-MiniLED TV—the largest of its kind. This product offers audiences an unprecedented level of size and cinema-quality experience.

Beyond technical performance, RGB-MiniLED has been developed to provide users with a more realistic experience, making every viewing moment an emotionally engaging one. With these innovations at the core of its offerings, Hisense is set to captivate audiences at the IFA 2025 in Berlin.

On September 5, 2025, from 11 AM to 12 PM, Hisense will hold a media event at the IFA Innovation Stage in City Cube Berlin. Titled "Own the Moment," the event will showcase Hisense's latest breakthroughs in display technology and AI-driven home appliances, presenting a holistic vision for the future of connected and smart living.

Visitors are encouraged to experience Hisense’s complete portfolio of high-quality display and smart home solutions from September 5 to 9 (9:30 AM to 6:00 PM) in Hall 23a at Messe Berlin. Through its ongoing commitment to innovation and customer experience, Hisense aims to inspire a global audience to seize new possibilities while confidently enjoying the moment.

Founded in 1969, Hisense has become a globally recognized leader in household appliances and consumer electronics, operating in over 160 countries. The brand focuses on delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks as the number one global player in the segment of TVs with a screen diagonal of 100 inches or more from 2023 to the first half of 2025. Additionally, as the first official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to global sports partnerships, connecting with audiences worldwide.

Hisense Tops Global Large Screen TV Market

Hisense is making strides in the industry, not just by leading in large screen TV shipments but also by pioneering technologies that set new benchmarks in home entertainment. As the IFA 2025 approaches, attention will be on how Hisense continues to innovate and engage consumers with products designed for the modern lifestyle.

Topics Consumer Technology)

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