#USA #New York #Studio Pilates #Jade Winter #boutique fitness

Studio Pilates International Celebrates Record Growth in Global Expansion

Studio Pilates International has marked an incredible milestone in 2024, achieving a record-breaking year of growth as a globally recognized boutique Pilates franchise. This success was driven by a significant increase in demand and a strategic expansion into new markets worldwide.

In 2024, Studio Pilates International reported remarkable growth, building on the achievements of the previous year. Total client visits rose to an impressive 2,265,498, reflecting a 29% increase from the prior year. The company also expanded its footprint by opening 20 new studios, raising its total locations from 91 to 111. Additionally, network sales surged by 36%, reaching a total of $52.6 million. Throughout the year, the brand trained over 4,000 new instructors and incorporated more than 40 new mentors into its system.

As of April 2025, Studio Pilates operates 114 studios globally, with plans for 60 more currently in development. The expansion solidifies their position as a frontrunner in the boutique fitness industry. One highlight was the opening of the 114th studio in Oakville, Ontario, on April 5, 2025. This location recorded the highest-ever pre-launch sign-ups, with an astonishing 2,344 clients registering before its official opening, and also achieved the highest pre-opening sales that surpassed $40,000 (taxes excluded).

Founded in 2002 by former Olympic swimmer Jade Winter and his wife Tanya, a licensed physical therapist, Studio Pilates was created to meet a gap in the group fitness market. Utilizing their combined expertise in sports and physical therapy, they developed one of the safest and most effective reformer Pilates programs available today.

“This growth showcases the strong demand for our results-driven, science-based Pilates method,” stated Jade Winter, Co-Founder and CEO of Studio Pilates International. “We are proud to support our franchisees and instructors as we enter new markets, bringing the Studio Pilates experience to various communities around the globe!”

To continue their impressive expansion, several upcoming Studio Pilates International openings have been slated, including locations in:

• - May 3 - Edina, Minnesota
• - May 31 - Clayfield, Queensland (AUS)
• - June 7 - Superior, Colorado
• - June 14 - Foster City, California
• - July 12 - Harlem, New York

Each Studio Pilates workout is a 40-minute, reformer-based class led by expert instructors focusing on precision, form, and individual attention. This unique approach enables clients to experience a full-body workout that is both low-impact yet high-intensity. The program is designed to suit all fitness levels, enhancing safety and effectiveness while providing options for progression.

For more about Studio Pilates International and to stay updated, visit studiopilates.com and follow their journey on Instagram at @studio_pilates.

Media Contact
Samantha Levitin
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