#United States #Arlington #Driver Safety #Smith System #Brightmile

Smith System Enhances Driver Safety with Brightmile Acquisition

Smith System, an established leader in global driver safety management, has recently acquired Brightmile, a state-of-the-art platform specializing in driver behavior analytics. This strategic move aims to elevate safety management across commercial fleets by providing insightful, data-driven feedback on driver behavior, thus integrating with Smith System’s acclaimed training program, the Smith 5 Keys®.

A New Era of Driver Monitoring

Brightmile offers an innovative mobile application that actively monitors and assesses driver actions in real time. By connecting these insights directly to existing training methodologies, the platform enables organizations to identify behavioral patterns, assess intervention opportunities, and deliver personalized coaching aimed at countering unsafe practices. This holistic approach not only improves fleet safety but also fosters a culture of responsible driving by promoting continuous learning and adaptation among drivers.

The app also allows drivers and fleet managers to track improvements over time, tailoring safety programs to meet specific needs and ultimately leading to a maximized return on investment (ROI). An exciting feature of Brightmile is its rewards program, which gamifies driver engagement, rewarding positive behaviors and encouraging a commitment to safety that benefits both drivers and their companies.

Bridging the Gap between Training and Behavior

Derek Dunaway, CEO of Smith System, emphasized that aligning Brightmile's analytics with their established training methods represents a significant evolution in driver safety training. "Integrating Brightmile’s capabilities will not only strengthen our current programs, but also ensure ongoing support for drivers as they implement what they've learned, allowing us to maximize fleet safety continuously."

Furthermore, Dominic Saunders, the CEO of Brightmile, noted that merging their digital expertise with Smith System’s extensive experience in training creates an unprecedented opportunity. "This partnership truly exemplifies how harnessing our combined strengths can propel the effectiveness of our offerings to new heights."

Impacts of the Acquisition

With this acquisition, Smith System reiterates its commitment to revolutionizing driver safety training by enabling businesses to mitigate risks more effectively, enhance driver performance, and nurture a safer driving culture. By leveraging Brightmile's advanced analytics with Smith's proven methodologies, companies can expect a more comprehensive and impactful safety management system.

In conclusion, Smith System's strategic acquisition of Brightmile underscores a proactive approach to modernizing driver safety measures within commercial fleets. Stakeholders can look forward to a future where data-driven decisions not only improve driver safety but also cultivate a culture of accountability and excellence in road safety practices.

About Smith System

Smith System has been at the forefront of providing driver safety solutions for large commercial fleets since 1952. The company enables its clients to mitigate costs arising from unsafe driving behaviors while ensuring compliance with regulatory standards. Offering a variety of training formats—both in-person and eLearning—Smith System has educated millions of drivers in over 100 countries in more than 15 languages.

For more information, visit www.drivedifferent.com.

About Brightmile

Headquartered in London, UK, Brightmile specializes in running global driver safety programs for multinational corporations, utilizing app-based telematics to reduce risks associated with driving.

Contact: Rebecca Oistad
Smith System, Inc.
847-431-3850
Email