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Kia Celebrates Dual Exhibitions at Milan Design Week 2026

Kia Corporation marked a significant milestone by launching two innovative exhibitions at Milan Design Week 2026, reinforcing its stance as a frontrunner in global automotive design. Under the unifying theme 'Resonance of Opposites', the exhibits highlight Kia's evolving 'Opposites United' design philosophy, fostering creativity and cultural introspection.

Journey of Reflection at Museo della Permanente

The first exhibition, Journey of Reflection, takes place at Museo della Permanente. This experience immerses visitors in the introspective and emotional foundations of Kia's design ethos. The showcase revolves around three core cultural principles:

1. Cultural Vanguard: A captivating light installation transforms the space with vibrant colors that shift continuously. This visual narrative symbolizes the meeting of diverse perspectives to craft new cultural norms.
2. Creative Risk-Takers: This interactive display mimics canyon-like forms and dynamic terrains that respond to visitor movements. By engaging physically with the installation, attendees can explore the essence of creative risk-taking encapsulated in Kia's philosophy.
3. Relentless Innovators: Designed as a serene environment, this section features slow transitions of light and color that represent the fluidity of time, encouraging guests to pause and reflect on the continuous innovation that drives Kia forward.

Emphasizing the importance of reflection, this exhibition invites visitors to engage with the thought processes that fuel design and creativity.

Journey of Projection at Salone dei Tessuti

In contrast, the Journey of Projection at Salone dei Tessuti expands on the reflections presented earlier. It visually narrates how Kia's design philosophy materializes through its products. At this exhibition, attendees can explore a carefully curated display of six groundbreaking concept vehicles:

• - EV2 (Begin): Embodies the outset of Kia's innovative journey.
• - EV3 (Explore): Represents the brand’s exploration of advanced technologies and sustainability.
• - EV4 (Create): Highlights creative designs that push the boundaries of conventional automotive aesthetics.
• - EV5 (Connect): Focuses on connectivity and user experience in the modern automotive environment.
• - EV9 (Embrace): Captures the spirit of embracing diverse mobility solutions.
• - Kia Vision Meta Turismo (Imagine): A visionary take on the future of automotive design.

Kia’s Executive Vice President and Head of Global Design, Karim Habib, reflected on the significance of these exhibitions, stating, "Our presence in Milan this year marks a pivotal moment for Kia Design - a moment where inner reflection and outward expression converge along a single axis." He emphasizes that the theme 'Resonance of Opposites' is not merely an exhibition but a significant chapter in Kia's journey towards shaping a sustainable future cultivated through curiosity and thoughtful innovation.

A Unique Experience

Kia’s exhibitions are not just displays but are immersive experiences encouraging everyone to appreciate the synergy between introspection and manifestation of their design philosophy. Each installation is craftily designed to engage senses and provoke thought, inviting visitors to witness firsthand how Kia continues to innovate in pursuit of a sustainable and imaginative future.

Open to the public from April 20 to 26, these exhibitions represent Kia's commitment to a future where design and sustainability go hand in hand.

For more insights, visit the Kia Global Media Center.