Scott J. Hershman Appointed as Vice President of Education by CAFP
The California Academy of Family Physicians (CAFP) has taken a significant step in enhancing its educational initiatives with the recent appointment of Dr. Scott J. Hershman as the Vice President of Education and Professional Development. This move is seen as an important investment in the future of family medicine education across California and beyond. Dr. Hershman brings over 15 years of extensive experience in continuing medical education (CME) and professional development, previously leading initiatives in nonprofit, academic, and association environments.
Dr. Hershman’s background includes managing comprehensive education portfolios that feature various learning formats—both live and online. His extensive expertise encompasses accreditation processes and outcomes-based educational methods, which are critical in keeping medical practitioners updated on the latest medical knowledge and practices. His appointment is expected to enhance the CAFP’s mission of supporting family physicians in their professional development, particularly in a state with diverse patient needs.
Lisa Folberg, CEO of CAFP, expressed her excitement regarding Dr. Hershman’s addition to the team. "Scott brings a thoughtful, collaborative approach to advancing physician education, coupled with a deep awareness of how to create learning experiences that are practical and based on evidence. We are thrilled to have him on board and confident that his leadership will bolster our support for family physicians and their communities."
Before joining CAFP, Dr. Hershman held senior leadership positions at Knowfully Medical Education/CME Outfitters, where he was responsible for overseeing hundreds of accredited educational activities annually. His collaborative work with physician leaders and education oversight committees has led to the design and delivery of education that closely aligns with practitioner needs and professional development goals. Furthermore, he has focused on expanding partnerships and enhancing educational infrastructure—all of which are essential to foster innovation in medical education, especially in the face of ongoing technological advancements.
"I am excited to join CAFP and contribute to an organization that plays such a crucial role in supporting family physicians across California," said Dr. Hershman. His appreciation for the unique challenges faced in advancing physician education has been shaped by his diverse experiences in various sectors, allowing him to integrate a well-rounded perspective into his role at CAFP.
Throughout his career, Dr. Hershman has demonstrated a dedicated commitment to health equity and continuous quality improvement, holding numerous leadership roles in national continuing education organizations. He has actively contributed to enhancing accreditation standards and fostering educational best practices in the medical field.
Dr. Hershman officially commenced his role at CAFP in May 2026. His arrival signals a renewed focus on education designed to meet the evolving needs of family physicians, ensuring that they are equipped to provide high-quality care to their patients. With a membership exceeding 10,000, CAFP stands as the largest primary care medical society in California, emphasizing the importance of such leadership appointments in maintaining robust support for family physicians throughout the state.
As the world of medicine continues to evolve, CAFP's commitment to fostering high-quality educational opportunities through leadership such as Dr. Hershman is vital. His collaborative methods and evidence-based approach promise to engage family physicians effectively, addressing their immediate educational needs while preparing them for future challenges. This leadership shift marks a promising chapter for CAFP, reflecting its ongoing dedication to enhancing the practice of family medicine in the state.
By aligning educational strategies with clinical realities, Dr. Hershman aims to boost physician engagement in continuing education. His ultimate goal is to contribute positively to the communities served by family physicians, ultimately leading to improved patient care across California’s diverse populations.
Dr. Hershman’s background includes managing comprehensive education portfolios that feature various learning formats—both live and online. His extensive expertise encompasses accreditation processes and outcomes-based educational methods, which are critical in keeping medical practitioners updated on the latest medical knowledge and practices. His appointment is expected to enhance the CAFP’s mission of supporting family physicians in their professional development, particularly in a state with diverse patient needs.
Lisa Folberg, CEO of CAFP, expressed her excitement regarding Dr. Hershman’s addition to the team. "Scott brings a thoughtful, collaborative approach to advancing physician education, coupled with a deep awareness of how to create learning experiences that are practical and based on evidence. We are thrilled to have him on board and confident that his leadership will bolster our support for family physicians and their communities."
Before joining CAFP, Dr. Hershman held senior leadership positions at Knowfully Medical Education/CME Outfitters, where he was responsible for overseeing hundreds of accredited educational activities annually. His collaborative work with physician leaders and education oversight committees has led to the design and delivery of education that closely aligns with practitioner needs and professional development goals. Furthermore, he has focused on expanding partnerships and enhancing educational infrastructure—all of which are essential to foster innovation in medical education, especially in the face of ongoing technological advancements.
"I am excited to join CAFP and contribute to an organization that plays such a crucial role in supporting family physicians across California," said Dr. Hershman. His appreciation for the unique challenges faced in advancing physician education has been shaped by his diverse experiences in various sectors, allowing him to integrate a well-rounded perspective into his role at CAFP.
Throughout his career, Dr. Hershman has demonstrated a dedicated commitment to health equity and continuous quality improvement, holding numerous leadership roles in national continuing education organizations. He has actively contributed to enhancing accreditation standards and fostering educational best practices in the medical field.
Dr. Hershman officially commenced his role at CAFP in May 2026. His arrival signals a renewed focus on education designed to meet the evolving needs of family physicians, ensuring that they are equipped to provide high-quality care to their patients. With a membership exceeding 10,000, CAFP stands as the largest primary care medical society in California, emphasizing the importance of such leadership appointments in maintaining robust support for family physicians throughout the state.
As the world of medicine continues to evolve, CAFP's commitment to fostering high-quality educational opportunities through leadership such as Dr. Hershman is vital. His collaborative methods and evidence-based approach promise to engage family physicians effectively, addressing their immediate educational needs while preparing them for future challenges. This leadership shift marks a promising chapter for CAFP, reflecting its ongoing dedication to enhancing the practice of family medicine in the state.
By aligning educational strategies with clinical realities, Dr. Hershman aims to boost physician engagement in continuing education. His ultimate goal is to contribute positively to the communities served by family physicians, ultimately leading to improved patient care across California’s diverse populations.
Topics Health）
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