#London #UK #Home Equity #subscription model #BLOXX

BLOXX Launches the World's First Home Equity Subscription

In a groundbreaking move, Bloxx, a fintech company co-founded by former banking executive Chris Smith and Hollywood actor Cliff Curtis, has introduced a novel platform aimed at transforming how individuals approach homeownership. Officially launched on November 12, 2025, this global initiative seeks to empower renters by providing a new avenue to build equity in their homes from the very first day — without the complications of traditional mortgages.

A New Path to Homeownership

The concept revolves around a subscription model that revolutionizes the long-standing relationship between people and their homes. The system allows users to enter the property market with an initial deposit as low as 1%, paired with a fixed monthly subscription that gradually increases their share of equity over time. This innovative structure is poised to address the ongoing housing affordability crisis faced by many around the world.

As CEO Chris Smith explains, “Rising interest rates and inflation are intensifying the affordability crisis and reducing new house construction. More families are finding themselves unable to purchase homes, making rental the norm. With Bloxx, you can become a homeowner from day one, using a minimal deposit and building equity each month — not repaying a loan but investing back into your own home.”

Targeting a Massive Market

Bloxx's strategy taps into a vast market, with projections indicating that 30% of global assets, amounting to USD 300 trillion, could be directed into this new residential financial model. With Bloxx, renters are not just contributing to their monthly rent but are actively participating in the housing market and creating a stake in their futures.

Through careful innovations, investors are promised significant returns. The company offers returns of 10% to 14% IRR on an asset-backed basis, granting access to this new asset class while simultaneously supporting individuals in their journey toward affordable homeownership.

Strong Initial Reception

Bloxx's subscription model was initially piloted in New Zealand, where it gained impressive traction. Over 300 customers were pre-qualified within the first six months, and thousands more have joined the waitlist, collectively representing a pipeline exceeding NZD 2 billion. This global buzz demonstrates a burgeoning interest in alternative ways to establish homeownership.

Join the Movement

As it expands, Bloxx invites potential homeowners from across the globe to join its waitlist at bloxxhome.com. The ambition is to onboard a million new homeowners over the coming years, creating not just individual opportunities but reshaping the housing landscape as well.

In closing, Cliff Curtis, co-founder and Chief Communications Officer, reflects on the pressing issue by emphasizing, “Housing has shifted from being a home to being treated as a mere commodity. This shift is detrimental to families and communities. With Bloxx, we’re offering a commonsense solution that prioritizes people over profits.”

This innovative approach is set to make waves in the financial and real estate sectors, as both investors and renters alike explore the possibilities of this new home equity subscription model.