Andrew Garrihy Joins OLX Group as New Chief Marketing Officer to Amplify AI Strategy

OLX Group Welcomes Andrew Garrihy as Chief Marketing Officer

In a significant development for OLX Group, the global leader in online classifieds, Andrew Garrihy has taken on the role of Chief Marketing Officer starting July 1, 2026. This strategic appointment aims to leverage Garrihy's extensive experience and insights to enhance OLX's marketing approach as the company continues to grow its impressive presence in the market.

The Role of Chief Marketing Officer

Garrihy's responsibilities as CMO will primarily revolve around driving the next phase of OLX's marketing strategy. With nearly 60 million daily listings scattered across seven markets, OLX needs a leader who can effectively communicate and amplify the value of its diverse global marketplaces. Garrihy's focus will also include embedding Artificial Intelligence (AI) deeply into OLX's marketing functions.

A Seasoned Marketer

Andrew Garrihy brings a wealth of international marketing expertise, having worked in over 170 countries across different sectors. His previous role as CMO of OLX Autos allowed him to gain valuable insights into the company's operations. He also served as a Senior Advisor to OLX prior to assuming his position on the Executive Team. Garrihy's background is not only impressive but also varied; he has held senior roles at prominent technology companies like Huawei, Qualcomm, Samsung, and Vodafone, where he led global teams in enhancing brand presence across EMEA, Asia, and LATAM.

Recognized as a full-stack marketer, Garrihy possesses a unique blend of strategic planning and technical skill. His experience includes hands-on work with building AI agents and designing digital products. This skill set is particularly crucial as OLX aims to innovate its marketing practices, making AI a core component of its operations.

Embracing Artificial Intelligence

Garrihy's appointment comes at an exciting time for OLX Group. The company reported a remarkable 28% increase in global revenue, reaching $992 million for the fiscal year ending March 31, 2026. With a robust investment of over $200 million in AI since 2018, OLX continues to lead in AI innovation, ensuring that its platforms stay ahead of market trends.

CEO Christian Gisy emphasizes the importance of AI in OLX's growth trajectory. He asserts that Garrihy's vision for integrating AI into effective marketing will provide even greater value to customers and users alike. Garrihy has articulated, “AI will change marketing at the core, not the edges. The winners will combine deep marketing knowledge with the ability to direct AI, reconstructing marketing around the new capabilities AI creates.”

With a clear vision for the future, Garrihy is enthusiastic about returning to OLX at such a pivotal moment for the company. He stated, “OLX is accelerating, and it is a great time to return to the business. It has a clear vision, strong leadership, leading talent, and importantly, an unrivaled investment in AI across the classifieds industry.”

About OLX Group

OLX Group has established itself as a powerhouse in the digital marketplace sector, providing trusted platforms that help millions of individuals and businesses in Europe and South Africa buy and sell a variety of goods. The group is part of Prosus, a global tech company committed to enhancing everyday commerce through trusted lifestyle e-commerce brands.

As Andrew Garrihy steps into his new role, the OLX community is keenly watching how his extensive experience and innovative ideas will shape the future of the company's marketing strategy, especially around the increasing influence of AI on everyday transactions.