#United States #Madison #Elevate #Fairway #Haley Parker

Haley Parker Takes the Helm at Elevate

Fairway Home Mortgage has made a significant move in the mortgage industry by appointing Haley Parker as President of Elevate and Head of Business Development for the Western region. This strategic decision reflects Fairway's dedication to innovation and ongoing growth, all under its rebranded slogan, "All Roads Lead Home."

In her new and expanded role, Parker will be leading Elevate, Fairway's prominent business development and event platform. This initiative is designed to empower loan officers and their real estate partners with the necessary tools, training, and strategies to enhance their business operations and better serve clients. In addition, Parker will spearhead Fairway West—a community-driven marketing and development division that aims to deliver significant advantages in branding, social media outreach, artificial intelligence, customer relationship management, and advanced technological solutions that are pivotal for long-term success in the evolving mortgage landscape.

Parker emphasized the importance of providing not just immediate tools and resources, but also long-term strategies that will guide loan officers and partners into the future. She stated, "With Elevate and Fairway West, we're giving our loan officers and partners not just the tools for today, but the strategies that will carry them into the future. None of this can be done without a powerful team, and this team is so talented. I am very proud of them all."

The impact of Parker’s leadership has already been notable. Julie Fry, Fairway's Chief People and Engagement Officer, acknowledged the transformative effect of Elevate across the nation, commenting, "Under Haley Parker's leadership, Elevate has grown into a cornerstone of Fairway...It's clear Elevate deserves its place as a standalone program within our organization, and we're thrilled to see it expand — with seven cities already planned for 2026. The energy and impact are undeniable."

Haley Parker is no stranger to accolades; she has been recognized as a HousingWire Marketing Leader in both 2022 and 2024. Her innovative programs are celebrated for their ability to meld brand strategy, business development, and a positive organizational culture. Parker has built a reputation for relationship-driven leadership, merging creativity with strategic insights, enabling Fairway and its partners to thrive in the competitive mortgage marketplace.

Jon Tobias, President of Branch Production at Fairway, shared his enthusiasm for Parker's leadership, stating, "What she has accomplished has been incredible to watch firsthand. How her team empowers loan officers through innovative branding, strategies, business development, and events has been the driving force for us and our industry. Elevate will continue to create powerful opportunities for loan officers to grow their business and strengthen their presence in the marketplace."

Fairway Home Mortgage, based in Madison, Wisconsin, and Carrollton, Texas, is a full-service mortgage lender licensed across all 50 states. As the second-largest retail lender in the U.S., Fairway is committed to staying ahead of industry trends while delivering exceptional service. With Parker at the helm of Elevate, the organization is poised for a vibrant future, further establishing its place as a leader in the rapidly transforming mortgage sector.