America's Best Launches Exciting Rebranding to Enhance Eye Care Access Across the U.S.
Major Brand Transformation: America's Best
In an exciting development for consumers seeking quality eye care, America's Best, a brand under National Vision Holdings, Inc. (NASDAQ: EYE), has revealed a comprehensive rebranding initiative. This transformation, which marks a new chapter for the retail chain, is driven by the compelling message, "Every Eye Deserves Better." This initiative aims to make quality eye care accessible and affordable for all Americans.
Partnering with the creative agency VML, America's Best has introduced a fresh visual identity and platform that promises to resonate with a diverse audience. Central to this brand overhaul is a contemporary logo replacing the previous flag design. The new visual system brings a sophisticated yet approachable
Topics Consumer Products & Retail）
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