LIFULL Launches LAIC for Enhancing AI Talent and Business Outcomes

LIFULL, a social enterprise headquartered in Chiyoda, Tokyo, is making strides in AI talent development with the launch of the LIFULL AI Compass (LAIC). This initiative not only focuses on boosting productivity but also aims to create tangible business outcomes. The LAIC will officially begin operations in February 2026, targeting all employees and fostering the growth of highly skilled AI professionals known as Citizen Developers (CDs).

Concept and Goals Behind LAIC Implementation

LIFULL announced that by December 2025, 96% of its employees would be utilizing generative AI, resulting in a remarkable savings of about 50,000 hours of work time within six months. This figure is accompanied by the establishment of the AI Innovation Headquarters, along with a commitment to train 100 AI-focused personnel.

While LIFULL has seen initial success in raising AI utilization rates, it recognizes the need to reinvest the time saved into creating business results and systematizing training according to job roles. The evolution of AI skills across Japanese companies has started, but the challenge remains: how to reinvest the saved hours into business outcomes remains unsolved. LIFULL is set to tackle this challenge head-on.

Overview of LAIC, Certification System, and CD BOOST CAMP

1. LIFULL AI Compass (LAIC)

The LAIC is designed as a 'compass for AI voyage,' aiming to lead employees beyond simple skill measurement to real growth. The system offers a non-engineer version (Levels 1-5) which visualizes behavioral change in AI utilization, while the engineer version (Levels 1-6) focuses on product development and operational capacity with generative AI.

LIFULL envisions LAIC as a circular ecosystem that connects skills to business results, aiming to double internal operational efficiency over the next three years. Regular monitoring will assess employees' AI use, nurturing top talent for CD roles through practical training and certification based on real results rather than merely completing courses.

2. Citizen Developer (CD) Certification System

CDs are non-engineers who improve and automate business processes using generative AI and low-code/no-code tools. This initiative leverages the knowledge of employees who understand their workflows best, ensuring improved accuracy and responsiveness in process automation. Furthermore, given the high demand for business improvement, organizations must cultivate personnel capable of overcoming operational challenges, making the CD initiative a vital element in LIFULL's strategy.

3. CD BOOST CAMP: Practical Training Program

The CD BOOST CAMP is an intense training program that quickly transforms CD candidates into change leaders. Instead of traditional lectures, participants engage in hands-on projects related to their work, applying AI to improve processes from planning to execution and measurement. Past trainees have achieved significant reductions in work hours, demonstrating the camp's effectiveness in delivering practical results.

4. Strengthening AI Product Development Capacity

Beyond non-engineers, LAIC also strives to enhance the product development capabilities of engineers. By systematically increasing their skillsets in six defined levels, LIFULL aims to foster a team capable of rapidly generating industry-first solutions. These engineering advancements will maximize revenue through innovative new business ventures.

This dual approach of leveraging operational improvements and innovative product development is essential in maximizing profits and driving change across the industry.

Future Outlook

LIFULL plans to establish a network of 100 CDs by the end of fiscal year 2026, enabling cross-departmental knowledge sharing that can enhance AI utilization on a larger scale. Alongside pursuing an expanded training program for engineers, LIFULL plans to integrate international talents and insights to further boost its product development capabilities.

By driving productivity through operational improvements and translating these outcomes into business success, LIFULL aims to accelerate its mission of fulfilling every aspect of life.

Concluding Remarks by Tsubasa Nagasawa, Chief AI Officer

Recently, LIFULL pioneered the launch of an integrated AI agent for housing searches, demonstrating the commitment to 'AI First' by transforming internal processes while developing new AI products. The remarkable productivity achieved thus far reflects the company's dedication to equipping its employees with the tools necessary to foster innovation.

However, achieving organizational transformation goes beyond merely increasing efficiency. The next essential step is to continuously cultivate personnel capable of re-examining processes through AI lenses, creating widespread impacts that directly enhance productivity and business results. The LAIC initiative serves as a compass for navigating this complex landscape. LIFULL remains committed to enhancing productivity through operational improvements and driving industry transformation through AI product development, as it embraces the future of making life fuller for all.

About LIFULL

LIFULL, driven by the corporate message of 'Making Every Life Full,' aims to solve societal challenges through its various business endeavors, from real estate services to elder care. Its goal is to ensure that individuals can enjoy peace and joy without the hurdles posed by societal issues. The company continuously innovates and strives for solutions that benefit society at large.