#Japan #Tokyo #Enfam #backpack showcase

The 2027 New Backpack Presentation Event

The backpack industry is buzzing with excitement as Enfam Co., Ltd. announces its role in organizing the 2027 New Backpack Presentation Event. This groundbreaking event, sponsored by the Japan Backpack Industry Association, will be held on January 31st and February 1st, 2026, at Bellesalle Shinjuku Central Park in Tokyo.

For the first time in the industry, around 20 manufacturers will gather under one roof to showcase over 500 new backpacks designed for the 2027 academic year. Attendees will have the unique opportunity to experience the latest trends in backpacks before they hit the market.

What to Expect at the Event

Venue Details

• - Event: 2027 New Backpack Presentation Event
• - Organizer: Japan Backpack Industry Association
• - Management: Enfam Co., Ltd.
• - Date: January 31 (Sat) and February 1 (Sun), 2026
• - Time: 11:00 AM - 4:00 PM
• - Location: Bellesalle Shinjuku Central Park, Tokyo
• - Admission: Free
• - Registration: Event Registration Link

Industry's First Collaborative Showcase

This event marks a historic collaboration where backpacks from 20 different manufacturers will be displayed, meeting the “6-year safety and quality” standard set by the industry association. As backpacks evolve with advancements in weight reduction, comfort, safety, durability, and design, many parents are experiencing confusion about what criteria to use for selection. This presentation aims to alleviate those concerns, providing a hands-on environment where families can see, try on, and choose the best options together.

On-Stage Events

Each day, attendees can enjoy engaging presentations and discussions at the event's stage:

• - New Product Presentations and Talk Events will take place daily from 1:30 PM to 2:15 PM.
• - Day 1 will feature esteemed members from the Randoseru Club Research Laboratory, while Day 2 will include popular comedian Takami Store Manager, who has over 500,000 followers on TikTok. Expect discussions on the latest trends, safety, and functionality in a family-friendly format.

Additional Activities

The event isn't just about displays! Families can enjoy:

• - A Kids Model Show featuring children showcasing various backpacks
• - Live demonstrations by artisans showing hand-stitching techniques for backpacks
• - Kids Performances and more fun educational content!

Exhibit Highlights

With over 500 new backpacks on display from various manufacturers, attendees can physically interact, try on, and compare products. This event provides an unprecedented chance to explore the latest backpack fashions and innovations, along with insights into the newest “Randaku” trends.

Don't miss out on the Stamp Rally competition, where kids can enjoy and engage with the exhibits while participating for prizes!

About the Japan Backpack Industry Association

The Japan Backpack Industry Association is a professional body consisting of domestic backpack manufacturers and related enterprises. Their mission is to enhance the quality and safety of backpacks and to promote a robust development of the industry, providing product standards and safety measures while preserving and evolving Japan's rich backpack culture.

Chairperson: Suyoshi Hayashi
Location: Taito-ku, Tokyo,
Established: 2002
Official Site: Japan Backpack Industry Association Official Website

About Enfam Co., Ltd.

Founded in December 2001, Enfam Co., Ltd. aims to bring smiles to children by delivering media that centers around parenting. The company hosts over 70 events annually, including the nation's largest parenting event, Little Mama Festa. The authoritative guide on backpacks, Randoseru Handbook, goes beyond 1 million copies distributed across 10,000 kindergartens and daycare centers nationwide.

Contact for Media Inquiries: Enfam Public Relations: [email protected]
Photo materials and online interviews for the event are also available upon request.