Celebrate 10 Years of IDOLiSH7 at NAMJATOWN's Festival Event

Experience IDOLiSH7's 10th Anniversary Festival at NAMJATOWN!

The indoor theme park NAMJATOWN, located in Ikebukuro, Tokyo, is set to host the highly anticipated event, "IDOLiSH7 in NAMJATOWN – 10th Anniversary Festival," organized by Bandai Namco Experience. The event will run from August 7th to October 5th, 2025, celebrating a decade of the popular smartphone game.

This unique festival invites attendees to meet their favorite idol groups IDOLiSH7, TRIGGER, Re:vale, and ŹOOĻ, along with their five managers, all dressed in vibrant, original theme park costumes, holding colorful balloons.

Exclusive Merchandise and Games

Visitors can purchase exclusive merchandise and participate in fun mini-games. Highlights include the "Fluffy Sky Journey: Balloon Journey," where participants launch plush toys towards their idols, and the joyous "Everyone Celebrate! Cracker Party," complete with lovely prizes.

In addition, attendees can enjoy a raffle-like game called "Who Drew Najamee?" This scavenger hunt will have guests searching for illustrations scattered throughout the park. As an added treat, food and desserts inspired by the characters will also be available.

On August 20th and 21st, special greeting events featuring the lovable King Pudding and Najav will take place, complete with a complimentary pudding giveaway for participants.

Upcoming Events and Merchandise

The festival doesn’t stop in Tokyo; the online store will open on October 6, 2025, featuring themed goods. Next, the celebration will migrate to Fukuoka's BANDAI NAMCO Cross Store from October 24th to November 30th, followed by stops in Yokohama from January 24 to February 23, 2026, and Osaka from March 27 to May 10, 2026.

Starting August 9th, fans can purchase all sorts of original goods, including acrylic stands, heart-shaped badges, and special anniversary sets. When spending over ¥3,000 on IDOLiSH7 merchandise, fans will also receive a limited-edition cat-shaped card, with 21 varieties to collect.

Mini-Game Details

1. Balloon Journey: Inflate balloons to help plush toys reach their idol. Prices start at ¥600 per attempt, with prizes ranging from accessory clips to clear cards based on your performance.
2. Cracker Party: Choose a cracker to celebrate! Each attempt costs ¥600, with varying prizes based on outcomes.
3. Scavenger Hunt: Search for artwork hidden in the park to win charms styled like entrance tickets, available for ¥900 per round.

Food and Treats

Expect exciting dishes and desserts as well, including a nostalgic omelet rice inspired by Riku, a strawberry parfait themed around Ten, and many more, each paired with collectible visual cards!

- Riku’s Special Omelet Rice: ¥1,500
- Ten’s Perfect Strawberry Parfait: ¥1,280
- Bunta’s Juicy Chinese Bento: ¥1,550

These delightful items are set to please both fans and food lovers alike. Be sure to check for allergy information with staff or via the displayed menu.