Introducing HIROKO HAYASHI's Humorous 'LEO NECESSARIO' Collection of Leather Goods
In a delightful blend of sophistication and playfulness, HIROKO HAYASHI is set to unveil its latest leather goods collection, LEO NECESSARIO, on April 11. This unique series draws inspiration from the concept of ‘fingers’ and is crafted to pique the curiosity of adults seeking both style and utility in their everyday accessories.
The LEO NECESSARIO collection makes use of beautifully finished smooth cowhide, retaining a classic essence while allowing for the showcase of its creative forms. The essence of the line is captured in its name — 'NECESSARIO,' which translates from Italian to 'necessary.' Each piece in the collection transforms mundane everyday gestures, such as fastening a wallet, into a form of art, making the act of using these items a more meaningful experience.
Accompanying this exciting launch is a collaboration with model and writer Awa Ito, who has penned a special column for the collection's web release. The column, titled 'a piacere,' which translates to 'freely,' reflects on the deeper connections and sentiments tied to the artwork of these leather goods.
Ironic and whimsical, Ito expresses a desire to escape a world rife with false understandings — her words resonate with anyone wishing to explore authentic experiences through thoughtfully designed products.
Ito's candid insights, captured through her experience in the latest photoshoot, are bound to resonate with those who cherish individuality and artistry.
The LEO NECESSARIO line features an exciting assortment of items, including:
- Size: 185mm x 85mm
- Size: 230mm x 120mm
- Size: 110mm x 95mm
To celebrate the release of the LEO NECESSARIO collection, a special point-based promotion will run from April 11 to April 17. Customers purchasing items from the collection will receive ten times the usual points through the World Premium Club program when shopping at HIROKO HAYASHI's direct stores or the World Online Store.
In addition to the new items, the classic LEO series continues to hold its ground with products like the
- Size: 260mm x 130mm
- Size: 210mm x 100mm
- Size: 185mm x 95mm
- Size: 145mm x 95mm
- Size: 100mm x 70mm
- Size: 110mm x 70mm
For those eager to explore more designs and launch details, visit the HIROKO HAYASHI official website or the World store.
Stay connected with HIROKO HAYASHI on social media for further updates: Instagram @hiroko_hayashi_official and X (formerly Twitter) @OfficialHiroko.
The brand beautifully encapsulates the philosophy that a well-designed wallet promotes the elegance of hand movements, while a bag holds dreams and memories, promising to enrich the lives of its users.
The LEO NECESSARIO collection makes use of beautifully finished smooth cowhide, retaining a classic essence while allowing for the showcase of its creative forms. The essence of the line is captured in its name — 'NECESSARIO,' which translates from Italian to 'necessary.' Each piece in the collection transforms mundane everyday gestures, such as fastening a wallet, into a form of art, making the act of using these items a more meaningful experience.
Accompanying this exciting launch is a collaboration with model and writer Awa Ito, who has penned a special column for the collection's web release. The column, titled 'a piacere,' which translates to 'freely,' reflects on the deeper connections and sentiments tied to the artwork of these leather goods.
Ironic and whimsical, Ito expresses a desire to escape a world rife with false understandings — her words resonate with anyone wishing to explore authentic experiences through thoughtfully designed products.
'It is as if these wallets help us escape from a world of insipid compliance. I aspire to carry one of these wallets through life, always embracing my rebellious spirit.'
Ito's candid insights, captured through her experience in the latest photoshoot, are bound to resonate with those who cherish individuality and artistry.
The LEO NECESSARIO line features an exciting assortment of items, including:
- - Long Wallet Mini
- Size: 185mm x 85mm
- - Shoulder Long Wallet
- Size: 230mm x 120mm
- - Wallet with Handle
- Size: 110mm x 95mm
To celebrate the release of the LEO NECESSARIO collection, a special point-based promotion will run from April 11 to April 17. Customers purchasing items from the collection will receive ten times the usual points through the World Premium Club program when shopping at HIROKO HAYASHI's direct stores or the World Online Store.
In addition to the new items, the classic LEO series continues to hold its ground with products like the
- - Croissant Bag
- Size: 260mm x 130mm
- - Long Wallet
- Size: 210mm x 100mm
- - Long Wallet Mini
- Size: 185mm x 95mm
- - Multi Wallet
- Size: 145mm x 95mm
- - Tri-Fold Wallet
- Size: 100mm x 70mm
- - Card Case
- Size: 110mm x 70mm
For those eager to explore more designs and launch details, visit the HIROKO HAYASHI official website or the World store.
Stay connected with HIROKO HAYASHI on social media for further updates: Instagram @hiroko_hayashi_official and X (formerly Twitter) @OfficialHiroko.
The brand beautifully encapsulates the philosophy that a well-designed wallet promotes the elegance of hand movements, while a bag holds dreams and memories, promising to enrich the lives of its users.
Topics Consumer Products & Retail）
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