Innovative Co-Creation Lab SENTAN in Toyota City Fuels New Manufacturing Challenges

Introduction

In the heart of Japan's manufacturing industry, Toyota City stands as a beacon for innovation and technology, spearheading advances in sectors such as the automotive industry. With technological advancements like AI and IoT revolutionizing traditional processes, Toyota City is at a crucial juncture for its manufacturing ecosystem.

What is SENTAN Co-Creation Lab - Edge -?

SENTAN Co-Creation Lab - Edge - is an initiative by the 'Manufacturing Creative Hub SENTAN,' which aims to support individuals and organizations committed to shaping Japan's manufacturing landscape. This new hub will open in August 2025, providing a collaborative space for learning, networking, and innovation. By bringing together diverse stakeholders, including startups, established companies, and the local community, SENTAN aims to foster continuous innovation and the development of new industries.

Monthly Events and Community Management

As part of the initiative, SENTAN will host a variety of events monthly at the manufacturing hub. Additionally, a team of three community managers, each bringing distinct backgrounds and expertise in business development and collaboration, will be available for consultations to facilitate co-creation opportunities for both local and external participants.

Community Managers

1. Ryousuke Shiki, Area Lead of Creww Inc.
- Hailing from Nishinomiya, Hyogo, Ryousuke has significant experience in corporate sales and has dedicated the last several years to supporting small manufacturers through effective business matching initiatives. Since 2022, he has participated in Creww, focusing on strengthening the startup ecosystem in Western Japan.

2. Azusa Muramoto, Representative Director of the General Incorporated Association Manufacturing Avengers
- A native of Toyota City, Azusa Muramoto began her career at Rakuten before transitioning to AI startups and leading digital transformation initiatives in her family's automotive manufacturing business. She now serves as the driving force behind Manufacturing Avengers, a community fostering cooperation across manufacturing enterprises.

3. Masayuki Ishikawa, Project Manager, AlphaDrive
- An expert in regional revitalization and new business development, Masayuki leads programs aimed at nurturing entrepreneurial talent and supporting new business initiatives within Toyota City, leveraging his extensive network in academia, industry, and government.

Consultation Services

SENTAN aims to bridge gaps by offering a consultation service for individuals and enterprises seeking collaboration or guidance on various business challenges, entrepreneurial ventures, or innovative development.

Consultation Examples

- Finding collaboration partners
- Tackling internal company challenges
- Seeking advice on startups or new business ventures
- Connecting with local businesses

(Free to use for all.)

Who Can Use This Service?

Open to individuals and businesses alike.

Consultation Period

From August 1, 2025, to March 27, 2026.

Consultation Methods

In-person (at SENTAN) or online.

Inaugural Event

SENTAN Co-Creation Lab - Edge - will kick off with its first event on August 22, 2025, focusing on the future of manufacturing in Toyota City. Notably, Risa Furukawa, the Executive Director of SELF, will be presenting at this event, leading discussions about innovative strategies and collaborative efforts to uplift local industries.

Event Overview

- Date: August 22, 2025, from 18:00 to 21:00 (including networking)
- Location: SENTAN Manufacturing Creative Hub, Toyota City
- Capacity: Approximately 50 participants

Key Highlights

- Guest Session: 'Creating the Future through Collaboration and Dialogue' led by Risa Furukawa.
- Panel Discussion: 'How do we shape the future of Toyota?' featuring industry leaders and community influencers.
- Participant Workshops: Engaging sessions focused on innovation and collaboration practices.

Conclusion

Through initiatives like SENTAN Co-Creation Lab - Edge -, Toyota City is not only nurturing its rich manufacturing legacy but is also building a sustainable future driven by innovation and community collaboration. This initiative sets the stage for a new era of manufacturing, encouraging participation and creativity among all stakeholders, from established businesses to emerging startups.