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Free Webinar: Building a Social Media Fan Base

NAVICUS, a prominent player in corporate communication support services, is thrilled to announce an upcoming free webinar titled 'Essential for Manufacturers! What is Effective SNS for BtoBtoC? Step 3: Fan Development'. Scheduled for August 19, 2026, this event targets SNS (Social Network Services) representatives of manufacturing companies.

The webinar is a reoccurrence of a session held in August 2025, which achieved a 100% satisfaction rate according to participant feedback. This indicates the high value and effectiveness of the previously covered content. Attendees can expect a deep dive into the methodology and actionable insights for developing a loyal fan base through social media.

Webinar Details

This engaging 60-minute online seminar will be held on Zoom from 12:00 PM to 1:00 PM (local time). Although the participation fee is set to free, there’s an added incentive: those who fill out an attendee survey afterward will receive the presentation materials from the event.

Why Focus on Fan Development?

In today's digital environment, traditional advertising approaches are becoming less effective due to an overwhelming amount of information available online. Many consumers are experiencing 'advertising fatigue,' leading to a decreased response to conventional marketing efforts.

A growing trend indicates that recommendations from friends or peers hold more weight than standard advertisements. This environment amplifies the importance of building relationships with loyal fans who can advocate for a brand. NAVICUS acknowledges the frequent concerns from manufacturing and retail businesses regarding their SNS efforts yielding inadequate results. Consequently, it becomes crucial for these companies not only to capture new customers but to enhance relationships with existing fans, leveraging them to attract new users.

What You Will Learn in This Webinar

Participants in this informative session will explore the following topics:
1. The Importance of Fan Development: Understanding why growing a loyal fan base is essential for effective social media marketing.
2. How to Identify Your Fans: Utilizing social listening and word-of-mouth analysis to pinpoint current supporters.
3. Five Steps to Nurture Your Fans: Detailed steps to engage and grow your fan base.
4. Maximizing Fan Influence: Techniques to empower and encourage your fans to promote your brand further.

Program Agenda

The session will include:

• - An introduction on why fan development is vital.
• - Strategies to identify and understand your fans.
• - Detailed exploration of the five steps to fan development.
• - Best practices for maximizing fan influence on social media.
• - In-depth Q&A session to address participants' inquiries.

Meet the Speaker

The session will be led by Kazushi Takeuchi, CEO of NAVICUS. With a wealth of expertise, Takeuchi has navigated through various sectors, specializing in community services and social media marketing. His experience encompasses leading marketing teams at prominent companies like DeNA and Trustbank, before establishing NAVICUS in 2018 to focus on community and SNS marketing strategies. By joining this webinar, participants will gain insights from Takeuchi's extensive knowledge and practical experience in this rapidly evolving digital landscape.

About NAVICUS

NAVICUS is dedicated to helping businesses and local governments create effective communication strategies centered around social media. As a leading expert in SNS strategy development, NAVICUS tailors its services to various sectors including consumer products, retail, and gaming industries. They have consistently adopted a customized approach to meet the unique challenges of large organizations, exceeding 10.6 million total social media followers across their supported accounts.

To register for this valuable webinar, or for more information about NAVICUS's services, please visit: NAVICUS Webinar Registration.

Join us to discover how effective social media engagement can empower your business and turn your followers into devoted fans!