Discover Fujia's First Muffin Specialty Store at Keio Department Store in Shinjuku

Fujia's First Muffin Specialty Store Debuts

Starting July 10, 2025, Fujia will unveil its very first muffin specialty store, "Pekochan Milky Muffin," at the Keio Department Store's Sweet Expo in Shinjuku, Tokyo. This exciting event is a limited-time opportunity to explore a new realm of delectable treats inspired by Fujia's iconic and beloved "Milky" candy.

Sweet Delights Await

At Pekochan Milky Muffin, patrons can indulge in three delightful muffin varieties that reflect the flavors of the popular Milky candy: Plain, Chocolate Chip, and Banana. Additionally, refreshing soft-serve ice cream with a Milky twist will be available, perfect for enjoying those warm summer days.

This launch follows the success of Fujia’s previous venture, the Pekochan Milky Donuts, and will showcase a unique lineup of muffins and ice cream this summer. It’s a chance to dive into a delightful experience that captures the essence of the brand's long-lasting appeal.

Event Details

- Event: Keio Sweet Expo featuring Pekochan Milky Muffin
- Dates: July 10 (Thursday) to July 23 (Wednesday), 2025
- Hours: 10:00 AM to 8:00 PM (Ends at 5:00 PM on the final day)
- Location: Keio Department Store, 7th Floor, Shinjuku
- Special Website: Keio Sweet Expo (Launch planned for late June)

Product Lineup

Milky Muffins

1. Plain Milky Muffin
This muffin is made with the sweetened condensed milk used in the original Milky candy creating a gentle, nostalgic scent with a soft and fluffy texture. It’s perfect for all ages due to its easy-to-eat flavor profile.

2. Chocolate Chip Milky Muffin
Combining proprietary Fujia chocolate with sweetened condensed milk, this muffin is adorned with chocolate chips for an indulgent experience.

3. Banana Milky Muffin
Featuring a rich banana paste mixed with sweetened condensed milk, this muffin has banana chips sprinkled on top for an unbeatable flavor partnership.

Each of these three muffin flavors will retail for 199 JPY (tax included).

Premium Milky Soft Serve Ice Cream

Moreover, customers can enjoy the Premium Milky Soft Serve offered in three delightful flavors: Vanilla, Chocolate, and a mix of both. At 430 JPY for a cup and 480 JPY for a cone, these soft serves boast a richer and deeper flavor than typical options available at select Fujia stores.

Munificent Merchandise

For fans looking for something to take home, an adorable "Pekochan Milky Muffin Acrylic Charm" will also be available, featuring Pekochan savoring one of the muffins. This charm is priced at 550 JPY (tax included).

Limited-Time Promotions

Customers spending over 1,000 JPY in a single transaction will receive a limited-edition Pekochan Milky Muffin sticker as a giveaway.

Please note that all information regarding operating hours and event details is subject to change and cancellation without prior notice. It's recommended to check the Keio Department Store's official website for the latest updates.
Images are for illustrative purposes only. Some products may have purchasing limits, and quantities are subject to availability.

Conclusion

Don't miss out on this chance to taste unprecedented flavors and enjoy the nostalgia of Fujia’s Milky brand. The Pekochan Milky Muffin specialty store is a celebration of sweet creativity and community, inviting everyone to join in on the fun!