#China #Beijing #Borussia Dortmund #Emma #CSTS Enterprises

CSTS and Borussia Dortmund's Strategic Partnership

In an exciting development for football enthusiasts in China, CSTS Enterprises has joined hands with iconic German Bundesliga club Borussia Dortmund (BVB). This partnership, announced on June 12, 2026, underscores a shared commitment to deepen football culture, enhance youth engagement, and elevate fan experiences across Mainland China.

The Heart of the Collaboration

CSTS is set to initiate a variety of football-centric events under its Generation C initiative. By leveraging the charm and popularity of BVB, the collaboration aims to connect better with local fans through a series of community initiatives and digital activations. A key element of these efforts will be the club's beloved mascot, EMMA, who has captured the hearts of numerous supporters over the years. EMMA plays a vital role in engaging with fans during football festivals, retail promotions, and charity endeavors.

Fan-Centric Events and Initiatives

The collaboration will see a curated program designed particularly for fans, which includes:

• - Football Events and Matchday Experiences: Special matches and immersive experiences centered around BVB games.
• - Youth Training and Grassroots Initiatives: Programs to nurture young talents and inspire the next generation of football stars.
• - Community and Charity Outreach: EMMA's involvement in community service efforts, promoting welfare and support among youth.
• - Travel and Sports-Themed Activations: Initiatives aimed at connecting global football culture with local audiences, fostering a deeper understanding of the sport.

Expanding Fan Access Through Asia Tour

As part of this partnership, CSTS will support various initiatives during Borussia Dortmund's upcoming Asia Tour. This tour is a critical aspect of expanding engagement and visibility for fans in the region. Notable components of the Asia Tour include:

• - Exclusive Content Creation: Behind-the-scenes footage and fan-focused content will be generated, allowing fans to connect more closely with the team
• - Match Ticket Promotions: Distributed tickets will facilitate increased participation among local fans in selected markets.
• - Regional Sponsorship Visibility: CSTS branding will be prominently showcased during tour events and promotional campaigns.
• - Player Meet-and-Greet Events: Opportunities for fans to meet BVB legends in key Chinese cities such as Guangzhou, Nanjing, and Chengdu.

Focus on Youth Development and Community Impact

This collaboration goes beyond entertainment; it places a strong emphasis on grassroots football and community impact. EMMA's presence at CSTS activations will inspire young players and fans alike. The partnership aims to cultivate meaningful football experiences while supporting Borussia Dortmund's strategy for fan engagement across Asia. This initiative will not only build stronger community ties but will also create lasting value for fans and burgeoning athletes across China.

About CSTS Enterprises

CSTS Enterprises is a comprehensive group involved in media, entertainment, sports, and travel technology. Known for developing compelling experiences, the company collaborates with various intellectual properties, including global events such as the FIFA World Cup and Formula 1. Its aim is to create captivating connections for local and regional audiences through experiential marketing and technology.

About Borussia Dortmund

Founded in 1909, Borussia Dortmund (BVB) is one of Germany's most iconic football clubs, famous for its electrifying atmosphere, particularly at Signal Iduna Park, home of the "Yellow Wall"—the world's largest standing terrace. BVB stands for passionately engaging with its fans and community, consistently striving to provide affordable and authentic matchday experiences.

Conclusion

Keep an eye out for further announcements regarding specific event dates and activations as this partnership unfolds, promising to bring the thrill of football closer to Chinese fans through engaging initiatives and the ever-joyful presence of EMMA.