Support Forest Conservation Through Suica Purchases This September

JR East Cross Station, based in Shibuya, Tokyo, is launching a campaign titled 'Suica Purchases to Support Forest Conservation'. This initiative will run for 14 days, from September 17 to 30, 2025, coinciding with the SDGs Week at the end of September. The campaign aims to assist in the conservation of forests in Tokamachi City, which is well-known for its representative wild bird, the Akashoubin.

During this period, customers can participate by registering their Suica electronic money on the JRE POINT website and making purchases at facilities, stores, and vending machines operated by JR-Cross. For each purchase made using Suica, JR-Cross will contribute 10 yen worth of J credits toward local forest conservation efforts in Niigata. The total amount allocated for carbon offset under this campaign is capped at 6 million yen.

Campaign Highlights

1. Campaign Dates: September 17 (Wednesday) to September 30 (Tuesday), 2025.
2. How to Enter: Interested customers must register their Suica on the JRE POINT website and enter through the campaign's dedicated site, set to launch on September 17.

For more details, visit: Campaign Site

3. Donation Details: JR-Cross will utilize J-credits, which represent certified reductions or offsets of greenhouse gas emissions. Approximately 600 tons of forest absorption-derived J-credits, issued by Niigata Prefecture, will be utilized for this campaign. The concept of carbon offset will also be in effect, addressing necessary greenhouse gas emissions by balancing them with reduction efforts elsewhere.

4. Rewards for Participants: Besides supporting forest conservation, participants can also earn JRE POINTs with their purchases. Specifically, when spending:
- At facilities or stores: 200 yen (tax included) or more.
- At vending machines: 100 yen (tax included) or more.
- Participants will have the chance to enter a lottery: 100 winners will receive 1,000 JRE POINTs, and 10 lucky winners will win Suica Penguin water bottles.

5. Eligibility: The campaign is valid at all JR-Cross operated stores, facilities, and vending machines, including well-known brands such as NewDays, Bex Coffee, and Granstation. However, some locations may be excluded. For a list of excluded stores, please refer to here.

Prize Announcement

Winners will be notified via the distribution of points or prizes around late November 2025. Points will be valid until the end of February 2026, and prizes will be shipped to the addresses registered on the JRE POINT website. It's important for participants to ensure their address is correct to avoid any issues with prize delivery.

JR-Cross's Commitment to Environment

JR-Cross is dedicated to sustainable practices, including energy-saving measures, reducing CO2 emissions through solar power installations, and promoting recycling to decrease food waste and plastic use. They also engage in environmentally friendly initiatives using locally sourced materials in their store interiors, as well as conservation efforts for the Tanikawa mountain range.

For more information about JR-Cross’s environmental activities, please visit: Sustainability Efforts.