#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Natsumi Hirano

Natsumi Hirano Partners with BASE FOOD

In a significant development for sports nutrition, BASE FOOD Co., Ltd., headquartered in Meguro, Tokyo, has announced a supplier contract with rising star climber Natsumi Hirano. This partnership aims to support health and enhance sports performance through the innovative 'BASE UP SPORTS PROJECT,' which promotes complete nutrition for athletes.

Announcement of the Contract

Natsumi Hirano, known for her impressive performances, including her victory at the Asian Cup in 2025, has joined forces with BASE FOOD to showcase how balanced nutrition can support athletic excellence. The collaboration will involve providing various products from the BASE FOOD series to Hirano, ensuring she has access to the essential nutrients required for her rigorous training regimens. The overarching goal of this partnership is to promote awareness about the relationship between nutrition and sports performance, empowering athletes to achieve their best.

BASE FOOD is dedicated to introducing complete nutritional foods into daily life, allowing individuals to focus on their health and wellbeing. They embody a vision where everyone can shine in their own way and cultivate a society filled with smiles and positivity. As part of the 'BASE UP PROJECT,' BASE FOOD encourages the integration of proper nutrition into the lives of sports, music, and culture enthusiasts.

Who is Natsumi Hirano?

Born on July 29, 2002, in Tokyo, Natsumi Hirano has been passionate about climbing since the age of ten. She began competing at twelve and made her senior national debut at sixteen, quickly becoming a prominent figure in the sport. Today, she actively participates in international competitions, focusing on lead climbing and continuously striving to be the best in the world. In 2019, she became a world youth champion and has qualified for the prestigious Asian Cup in 2025.

Balancing her career as an athlete with her role at Top Out Human Capital Co., Ltd., Hirano is focused on achieving her ultimate goal: winning an Olympic gold medal and claiming the title of the strongest climber globally. You can follow her journey on Instagram here or read more from her on her Note page here.

Hirano's Thoughts on the Partnership

Expressing her excitement about the new collaboration, Hirano shared, "I am extremely happy to have signed a supplier contract with BASE FOOD. I have been using their products during overseas expeditions and as a pre-training nutritional boost for quite some time now. Since weight management is critical in sports climbing, BASE FOOD helps me maintain my conditioning by providing balanced nutrition conveniently."
Hirano aims to promote the benefits of BASE FOOD from both an athlete's and a business person's perspective, showcasing how proper nutrition plays a crucial role in performance.

Overview of the 'BASE UP PROJECT'

The 'BASE UP PROJECT' represents a commitment to support a diverse range of individuals—whether athletes, artists, or simply those pursuing their dreams. The initiative underscores the importance of nutrition and health as essential elements in achieving happiness and sustainability within society. The program aims to uplift communities by leveraging nutritional education and ensuring that everyone has the resources to thrive.

A Call to Athletes

BASE FOOD is looking to expand its support to active sports teams and individual athletes, regardless of their level of expertise. They are actively seeking participants for their supplier program, which encompasses both long-term supplier contracts and short-term sampling initiatives. Interested athletes and teams can find further details on the official Note here.

What is BASE FOOD?

BASE FOOD offers a range of complete nutritional options designed to provide one-third of daily required nutrients in a convenient format. Their products, which include BASE PASTA, BASE BREAD, BASE YAKISOBA, BASE RAMEN, and more, utilize carefully selected natural ingredients to achieve an excellent balance of taste and nutrition. Since launching in February 2017, the company has rapidly expanded its offerings, selling over 300 million units and acquiring over a million subscribers by November 2025.

For more information, check BASE FOOD's mission to innovate staple foods and promote a healthier society through better nutrition at BASE FOOD's website.

As part of BASE FOOD’s commitment to quality, they emphasize that their products contain properly balanced nutrition, making them ideal for athletes like Natsumi Hirano who require high-performance energy solutions.

Conclusion

The partnership between BASE FOOD and Natsumi Hirano is more than just a contract; it represents a significant step in promoting the critical connection between nutrition and athletic performance. With initiatives like the 'BASE UP SPORTS PROJECT,' both BASE FOOD and Hirano aim to inspire health and well-being across diverse sports communities, proving that proper nutrition can indeed be a game-changer.