#Japan #Goodfellows #Matsushima #NAKED Matsushima #Zuihō-ji

Experience the Enchanting Night Visit at Zuihō-ji

From October 24 to November 24, 2025, the historic Zuihō-ji temple in Matsushima, Miyagi, will transform into a magical space during the 'NAKED Matsushima: Autumn Night Visit' event. This extraordinary occasion invites visitors to enjoy the beauty of the temple illuminated by artistic projection mapping and immersive soundscapes.

The Significance of This Event

Unlike regular temple tours, this event offers a unique opportunity to experience Zuihō-ji’s heritage in an entirely new light—quite literally—by merging traditional spirituality with contemporary art and technology. The autumn atmosphere of Matsushima, renowned for its stunning natural beauty, creates an ideal backdrop for this innovative experience. Visitors will be able to connect with Japan’s cultural heritage through this remarkable blending of history and modernity.

Aiming to enhance visitor convenience, Goodfellows JTB's online ticketing system, Webket®, will facilitate smooth entry, contributing to a pre-purchased ticketing approach that alleviates congestion and promotes a paperless environment.

Event Highlights

1. Illuminated Temple Grounds: Experience the temple grounds transformed into an enchanting atmosphere through breathtaking projection mapping and enhanced audio effects, ensuring a memorable journey.
2. Interactive Art Installations: Engage with unique art projects like the 'NAKED Distance Lantern®' and 'NAKED Hanamikuji®,' designed to encourage visitor interaction and participation in art.
3. Seamless Digital Experience: With the Webket system, tickets can be purchased online in advance. Attendees will benefit from quick entry using QR codes, making the visit easier than ever. The multi-language support will also accommodate international tourists.
4. Cultural Education Programs: Select days will feature tea ceremonies and educational quiz rallies about the rich history of Zuihō-ji, integrating cultural learning into the event.

About National Treasure Zuihō-ji

Founded in 1609 by Date Masamune, Zuihō-ji temple is a stunning example of Rinzai Zen architecture. Designated as a National Treasure, its main hall and other structures are cherished by both worshippers and tourists, serving as a significant historical landmark.

Event Details

• - Dates: October 24, 2025 (Friday) to November 24, 2025 (Monday, Holiday)
• - Hours: 5:00 PM to 9:00 PM (Advance tickets available until the day before the visit; same-day tickets available until 8:30 PM)
• - Location: Zuihō-ji Temple Grounds, 91 Matsushima, Matsushima Town, Miyagi Prefecture 981-0213
• - Admission Fees:

- Same-Day Ticket: 1,200 JPY (tax included) for adults
- Online Advance Ticket: 1,100 JPY (tax included) for adults
- Free admission for middle school students and younger children.

• - Ticket Purchase: Available at Webket Ticket Sales and Official Site. Electronic tickets will be issued via QR code and can be displayed on smartphones for entry.

Future Developments

Feedback from event attendees and data from the Webket system will guide future efforts to innovate cultural experiences that blend tradition and technology. Collaborations with local communities to boost tourism throughout the Matsushima area are also envisioned.

Inquiries

For Businesses:
Contact Goodfellows JTB via the Inquiry Form.

For Press:
Reach the Goodfellows JTB Strategic Management Team at 03-5781-9650 (Tokyo).

About Goodfellows JTB

Established as a joint venture between Goodfellows, a leader in ticket distribution platforms, and JTB, which boasts a robust domestic and international tourism network, Goodfellows JTB is dedicated to enhancing operational efficiency and customer experience in the ticketing industry. The company also contributes to the digital transformation and sustainability initiatives of facility operators.