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quantilope Retains Top Position in Market Research Technology

In a significant achievement, quantilope, a leading Consumer Intelligence Platform, has been recognized as the #1 Market Research Technology in the prestigious GRIT 2025 Business and Innovation Report for the second consecutive year. This accolade highlights the company’s commitment to revolutionizing market research through advanced technologies such as Generative AI and automation.

Consistent Leadership in Market Research

Peter Aschmoneit, the CEO of quantilope, expressed pride in retaining the top rank, emphasizing that it reflects the company's dedication to modernizing market research practices. “This recognition not only honors our efforts but also validates how our investments in AI, automation, and user experience are meeting the dynamic needs of clients across the globe,” he stated.

The year has seen quantilope introducing several key platform advancements aimed at making consumer research more efficient:

• - AI Co-pilot, Quinn: This feature allows users to engage directly with quantilope's AI co-pilot, facilitating a collaborative research process that empowers users without compromising their authority over the data.
• - Category Entry Point Generator: This AI-powered tool offers a curated list of 35 initial Category Entry Points, serving as a strategic foundation for brand growth.
• - quantilabs: A virtual innovation hub providing clients an exclusive sneak peek into early-stage AI innovations.
• - AI Probing: Designed to delve deeper into qualitative feedback, it employs automated follow-up prompts to enhance understanding of survey responses.

Embracing the Generative AI Wave

According to James Motley, the Chief Technology Officer at quantilope, the rise of Generative AI has opened up thrilling avenues for innovation. “Enhancing our AI co-pilot, Quinn, into a true research ally, along with the continual development of new capabilities for researchers, marks just the beginning of our journey,” he mentioned.

With its cutting-edge tools, quantilope is determined to equip clients with resources essential for making informed business decisions backed by real-time insights. The platform's structure allows for automated tracking and employs 15 fully automated advanced research methods, enabling consumer brands to base their strategies on concrete data.

Serving a Diverse Client Base

quantilope caters to an array of consumer insights needs, from strategy formulation and innovation to marketing evaluation and performance tracking, supporting over 300 brands globally.

In conclusion, quantilope's continual innovations solidify its standing as a leader in the market research technology realm. With commitments to incorporate the latest advancements in AI and user-centered design, quantilope remains dedicated to driving client success and reshaping the landscape of market research.

About quantilope

quantilope offers an end-to-end Consumer Intelligence Platform that empowers insights professionals by providing state-of-the-art research technology. With a focus on automation and advanced methodologies, the platform equips brands with the insights needed to thrive in a competitive marketplace.