#Japan #Tokyo #Nike #Beats #Powerbeats Pro

Beats and Nike Collaborate on Groundbreaking Powerbeats Pro 2

In a historic first, Beats has partnered with Nike to launch the "Powerbeats Pro 2 – Nike Special Edition". Set to release on March 20, 2026, and priced at ¥39,800, this edition marks a significant milestone in collaborative branding. For the first time, Beats has integrated a partner's logo into its design, featuring the Nike swoosh on the right earbud and the iconic Beats 'b' logo on the left. This fusion of logos not only combines the aesthetics of both brands but also symbolizes their shared commitment to performance, culture, and sports.

The Powerbeats Pro 2 showcases a vibrant bolt color that reflects Nike's energetic spirit and incorporates Beats’ industry-leading audio technology. Designed to cater to both elite athletes and street style enthusiasts, these earbuds promise impressive performance and adaptability in various settings.

Design and Features

The charging case is finished in a sleek matte black with bolt accents, and upon opening, it reveals an inspiring message—"JUST DO IT"—that challenges users to embrace their potential. This striking design encapsulates the revolutionary audio technology within the earbuds, which are equipped with:

• - Professional Sound: Featuring Active Noise Cancelling (ANC) and an external sound transparency mode for a customized auditory experience.
• - Integrated Biometric Sensing: Seamlessly syncs with Nike Run Club and Apple Fitness apps for heart rate monitoring, making it a perfect companion during workouts.
• - Athlete-Endorsed Durability: Offers up to 45 hours of playback with an IPX4 sweat and water resistance rating for intense training sessions.
• - Secure Fit: The unique ear hook design ensures stability, whether you're lifting weights or on the golf course.

Chris Thorne, the Chief Marketing Officer of Beats, emphasized the importance of this collaboration, stating, "This partnership goes beyond product design; it's a chemical reaction between two brands that epitomize the attributes of modern athletes—performance, culture, and resilience. By integrating the swoosh into Beats’ design for the first time, we are celebrating the shared DNA of both brands and demonstrating a commitment to pushing boundaries."

Launch Campaign Featuring LeBron James

To celebrate the launch, Beats released a campaign video featuring long-time brand ambassador LeBron James, titled "Beyond the Noise, Into a World of Focus." The narrative uses a golf course setting to showcase James alongside professional golfer Tom Kim and actor Lionel Boyce, as they critique his golfing skills. The ad humorously portrays LeBron navigating the noise of unwanted advice, emphasizing the message: "It doesn't have to be perfect. Just play."

LeBron shared his thoughts on the collaboration, expressing how the partnership between Beats and Nike feels deeply personal to him. "This isn’t just a collaboration; it feels like family to me. I've been with Beats since the original Powerbeats were launched, and the Powerbeats Pro 2 contains everything I need for training, recovery, and daily life—crafted for those who refuse to compromise on performance."

Product Availability

The Powerbeats Pro 2 – Nike Special Edition will be available for purchase starting March 20, 2026, at apple.com/jp/store. With a price tag of ¥39,800, it promises not just style but unparalleled performance through its innovative technology.

About Beats

Founded in 2006, Beats has established itself as a pioneering consumer electronics brand blending technology with sports, music, and fashion. As part of the Apple family and based in Los Angeles, Beats continues to innovate through the development of premium audio products and accessories. The brand's commitment to culturally relevant campaigns and partnerships deepens its connection with the next generation of music enthusiasts, transforming how we experience sound and self-expression.

For customer inquiries about the products, reach out to the Apple Store Call Center at 0120‑993-993.