Firsthabit Unveils New Identity and Vision for Global Expansion in AI Education

Firsthabit: Redefining Education Through AI

In a significant move that reflects its ambitions for global growth, Seomjae has rebranded itself as Firsthabit. This name change symbolizes the company’s commitment to instilling foundational habits in young learners while emphasizing the power of AI to revolutionize education.

A New Era in Educational AI

Firsthabit, with its new brand identity, aims to harness AI technology to foster engaging and customized learning experiences. The company's mission is simple yet profound: to transform education into a more accessible and personalized journey for children. The phrase “Firsthabit” encapsulates their philosophy—that the initial habits formed by children can shape their future learning trajectories.

One of the flagship ventures of Firsthabit is the AI-powered educational tool, CHALK 3.0. This innovative platform is designed to adapt to the needs of individual students, ensuring that each learner has access to tailored educational content that meets their specific needs.

The Robust CHALK 3.0 Platform

CHALK 3.0 utilizes Firsthabit’s proprietary AI technology to deliver a unique math learning experience. By analyzing vast amounts of educational data, the platform personalizes learning pathways, enhancing student engagement and comprehension. Following extensive beta testing last year in key locations such as Boston and Seoul, CHALK 3.0 demonstrated remarkable success, achieving a course completion rate of 76.4%—a stark contrast to the average rates of online course completion that hover around 15% in South Korea.

This impressive performance not only highlights the platform's effectiveness but also earned CHALK 3.0 recognition as an innovative solution at CES 2025, where it won an award in the mobile devices category.

Commitment to Research and Development

Hyunwoo Choi, Firsthabit’s Director of Operations and Business Development, expressed firm resolve in the company's vision. Choi stated, “By leveraging our extensive database and specialized expertise, we aim to become a pioneering force in the global education industry. Our commitment to research and development will drive continued innovation in K-education, positioning Firsthabit as a leading educational provider worldwide.”

As the education sector increasingly turns to AI solutions, Firsthabit is poised to play a pivotal role in shaping the future of learning, both in Korea and across international markets. The anticipated versatility and adaptability of CHALK 3.0 are expected to appeal greatly to educators and parents alike, providing a resource that encourages active participation in learning.

For more details on Firsthabit and its innovative educational platform, interested parties can visit Firsthabit’s official website.

As Firsthabit progresses, its approach will continue to evolve, yet its dedication to enhancing education through technology will remain at the forefront, making learning an enriching experience for every child.